As expected, Bharti Airtel, a leading global telecommunications company, today unveiled a new logo and a refreshed signature tune at a press conference in New Delhi. Airtel currently operates in 19 countries across South Asia, Africa and the Channel Islands. The company also announced that it has crossed the significant milestone of 200 million customers.
Announcing this, Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.
The red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made Airtel the success it is today. The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets.
Along with that, Airtel have even more reasons to celebrate, since the company reached a new milestone of 200 million customers. Airtel crossed 50 million customers in October 2007 and 100 million in May 2009. The next 100 million customers were added by the company in just 18 months.
The Airtel signature tune has also been refreshed by A R Rahman making it youthful and dynamic. The Airtel’s previous tune made history as world’s most downloaded mobile music with over 150 million downloads. But personally we didn’t liked the new signature tune. You can check out the new signature tune and the new TV commercial below.
Airtel also announced that it will launch its 3G services in India by the end of this year. The company have already grabbed 3G license for 13 telecom circles in India Mumbai, Delhi, Tamil Nadu, Uttar Pradesh (West), Rajasthan, Andhra Pradesh, Karnataka, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir.
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