Airtel Broadband Upgrade To 2MBPS For IPL 2010 YouTube
Considering that IPL 2010 is underway, it is more appropriate for Indian service providers to cash in on the frenzy. However, one provider is actually giving away more to users to enjoy the IPL 2010 season on their personal computers.
Bharti Airtel India is offering free upgrades to a 2MPBS connection to enjoy the IPL frenzy. The upgrade is available specifically for youtube.com/ipl for Airtel Broadband customers so that they can enjoy live cricketing action from IPL 2010.
Current or new users of Airtel Broadband will get the free upgrade to a 2MBPS connection between March 12th and April 25th, which is the IPL 2010 season tenure.
Users will be able to watch the matches from the 3rd season of IPL on their computers in high speed, the package will include all the 60 matches from IPL 2010.
However, the upgrade is only available for the IPL channel on YouTube, the other content on YouTube will be entitled to regular broadband charges. Also, no other sites are being offered in this package.
Nevertheless, considering that IPL has gained a cult status in India and elsewhere in the world, this move is definitely a smart one from Airtel.
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I think its promotion from Google. I am not sure why ISP wont make money out of such a great opportunity ?
Google – Airtel IPL Deal ?
I think so
By providing upgrade of 2MBPS speed to its users Airtel is going against the Principle of Network Neutrality … which is ultimately against the Competition Law.