Quite recently Bharti Airtel had announced the introduction of an app store called “App Central”. It has been only 30 days now since App Central has gone live, and they have already seen more than 2.5 million downloads in the past 30 days.
According to Airtel sources, 1 app is downloaded per second in the App central, with basic phones less then Rs. 5000 leading the downloads. Smaller metros like Surat, Pune and Udaipur are ahead of big cities in app downloads, and not surprisingly Social networking apps lead the downloads.
Commenting on the milestone, Atul Bindal, President-Mobile Services, Bharti Airtel said:
When we opened the doors to Airtel App Central – India’s first mobile application store- we were confident that we had a strong and relevant offer. Our customers have confidently walked in, sampled and purchased applications which have since made their mobile phones smarter and enriched their lives with added entertainment or networking or productivity. Airtel will continue to lead the mobile apps innovation in the country offering customers an experience that will reinvent what they can do with their basic phones.
Quite recently, Airtel had also launched a new business app in association with Dow Jones, to bring the Wall Street Journal India app to App central. App stores have generally been a huge opportunity to generate income for both developers and service providers, and have seen huge success in the United States with the Apple app store for iPhone and iPod Touch and the Android Market for Android based devices.
The success of the App stores launched in India goes on to show that more and more people are beginning to use smarter devices and are also adapting to using mobile apps rather than mobile websites to perform social networking and other activities.
Most of the other app stores launched in India by Vodafone and in future by Reliance and Aircel will see similar successes, so we expect to see a larger growth in the area in 2010 and 2011.