Airtel Ad on Youtube Taints Google’s Net Neutrality Efforts

Google which has been trying to raise voice over net neutrality for the last few years has run into some concerns in the matter. This became an issue when Bharti Airtel, a telecom and ISP giant in India advertised preferential treatment for IPL fans watching it over Youtube.

Net neutrality as defined by Techtarget is,

Net neutrality is the principle that data packets on the Internet should be moved impartially, without regard to content, destination or source. Net neutrality is sometimes referred to as the “First Amendment of the Internet.”

IPL is the ongoing cricket league match with teams comprising of players from over the world and teams from regions all over India.

Bharti Airtel was advertising faster Internet access for watching videos on Youtube. This ad was timed in the ad-timings scheduled between matches.

The ad which was displayed read,

TV QUALITY VIDEO WITHOUT BUFFERING,the advertisement promised. Airtel Broadband gifts all its customers 2Mbps SPEED UPGRADE for

The catch here is that the speed offerings are valid only for IPL videos and do not hold for other normal content browsing which will still be served at a slow speed.

Google has responded on this saying it did not see the ad and has asked Bharti to revise the ad now. Bharti Airtel though, is still showing the ad, this time on its website.

[Via: newteevee ]

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Chinmoy Kanjilal

Chinmoy Kanjilal is a FOSS enthusiast and evangelist. He is passionate about Android. Security exploits turn him on and he loves to tinker with computer networks. He rants occasionally at You can connect with him on Twitter @ckandroid.