Yahoo! is running it’s media and news portals in India for a long time. Although Yahoo has been publishing content in the Indian regional language – Hindi, but it is time for them to look towards catering the online content needs for other languages in India which are catching up fast with the web world.
Internet giant Yahoo! has finally decided to host content in six Indian regional languages apart from Hindi and English, by next year. Currently Yahoo is looking for content partners who can create content for Yahoo! in these 6 regional languages, the names of which have not yeet been revealed by Yahoo!
Currently Yahoo! India has a partnership with the publishing house Dainik Jagran which helps it offer content in Hindi across it’s media portals. Another interesting fact is that Yahoo’s Hindi news traffic has taken over the traffic for Yahoo India’s English content traffic.
India has about 50 million Internet users currently and given the current pace at which new Indian users are getting onboard the world on Internet, this number is likely to go up to 240 million in the next five years. And given the fact that 73 per cent of all Indian Internet users have access to Yahoo!, regional content naturally becomes very important for the company.