Rumor: Flipkart Opening Digital Music Store ‘Flyte’ Soon

The quick eyes of Setu at Woikr.com (no doubt helped by being there just in time) has revealed a new face of Flipkart. It seems that the Indian e-retail store is opening a digital distribution service for music, called “Flyte”. While the exact facts of the music store are yet to be revealed, the household online retail name wants to take up as much of the untapped market share of ecommerce as is possible in India. Considering that the brand is trusted, it would be nice to see digital music sales pick up in India which has long been known to be a pirate island.

Flyte

Flipkart had acquired Mime360, a Mumbai based company that specialized in hosting streaming music for Indian labels such as Saregama, Universal Music and others. This, coupled with the fact that Flipkart had acquired rights to Chakpak.com’s huge digital catalog, obviously points out to the launch of this music (and hopefully movies) digital distribution platform.

The biggest clincher of the entire episode would be the pricing scheme decided upon by Flipkart. To satisfy the Indian wallet, they must price it evenly at about Rs. 15 to Rs. 20 per song, offering discounts and the like to newly released albums and movies. From what had transpired on the Twitter account, it seems that the songs will definitely be 320kbps DRM free (!), and that an eBook store with ePub files will be implemented in the “near future”. (You must know that by now I have a “:D” face)

 

Of course, the success of this entire venture depends on the end user. I am sure Flipkart has thought this decision through, but everything depends upon the non-pirating customer who believes that music actually carries a price and that the royalty money helps the musicians make more music. I really hope this works out for Flipkart and that a video game digital distribution with Indian prices starts up there!

[Image from Woikr.com]

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