With (most of) Hollywood adopting 3D with open arms, can Bollywood be far behind? Panasonic is obviously confident that 3D will help take the Indian entertainment industry to the next level. The Japanese multi-national held a live demonstration at the Yash Raj Films Studios, which was attended by several members of the Indian film fraternity.
Panasonic’s ‘camera to couch’ range of solutions cover everything from creating and editing 3D content to viewing them at home. Speaking on the event, Daizo Ito, President, Panasonic India, said, “Panasonic has been the harbinger of new technology for several decades now. With Indian creativity getting applauded across the world, it becomes imperative for our company to make available the latest movie-making and broadcast technology in India”.
Noted filmmaker Karan Johar was equally enthusiastic about the launch and said to Times of India, “I am so excited that the 3D technology is now available to filmmakers like myself. It will literally add a new dimension to our story telling and creative expression. We all acknowledge the influence of this medium and with 3D captivating the audience so much more, there is going to be a new revolution in movie making. I’m sure the next 3D blockbuster movie just like Avatar is going to come from India”.
Panasonic will also be organising competitions across India to encourage students of leading film and television institutes to create original 3D content.