Intel launched a service called the AppUp Center for Intel Atom based netbook users so that they can browse a catalog of applications for purchase or download on their netbooks or other computing devices. Now in order to push the AppUp Center to users in India, Intel has signed a deal with Croma Retail stores. This app store will be termed as “Croma Apps” and a corresponding application (that lets users browse the AppUp Center) will be pre-installed on Intel Atom based netbooks which will be sold by Croma.
The Croma App Store currently has more than 1000 free and paid applications for a wide range of verticals such as entertainment, social networking, gaming and productivity. The Croma App store is currently supported only on Windows based netbooks. Existing Intel Atom netbook users can also download these applications by visiting Croma’s website and downloading the Croma Apps client.
Yahoo!’s India base has been expanding big time over the past few months and it now accounts for a major contribution to Yahoo!’s global ventures. Almost 30 per cent of Yahoo!’s intellectual property development around the world now comes from it’s Bangalore research center. This share was a modest 12 per cent few years ago. Among other development centers of Yahoo!, USA accounts for close to 60 per cent and the rest 10 per cent comes from Yahoo!’s other centers across the globe.
According to Mr. Shouvick Mukherjee, chief executive and vice president of Yahoo India R&D Yahoo India’s share of intellectual property grew rapidly as the Bangalore dev center got deeply involved to take end to end responsibility of number of global as well as regional products making Yahoo India R&D the second largest centre globally. Another reason is the fact that more than 50% of Yahoo’s users are outside USA and more focus was required on the growth of theses markets in its research and product development efforts.
Two of Yahoo!’s best products – Predict and Helion have been developed at the Yahoo! India development center. Predict is an advertisement exchange that predicts which ad will get what level of click thus improving the return on investment for advertisers. The second product Helion facilitated the launch of multiple sites in parallel. Yahoo! has rolled out major lifestyle based portals using Helion.
Microsoft Advertising & Aegis Media recently conducted a study about how Indians are using the web to supplement their shopping decisions – both on the web and at shops nearby. The study clearly reveals that it is no longer enough to capture consumers only by traditional advertising and companies should start looking at online brand building to sustain their growth.
The study is a part of a global initiative that polled 19,000 shoppers across 17 world markets and considered both in-store and online shoppers in sectors like groceries, apparel, home electronics and fast food.
Here are some key findings from the study:
75 per cent of Indian shoppers use online services to compare prices at local stores and also use the web to find out good restaurants nearby.
66 per cent of shoppers in India use the internet to locate products and brands nearby.
39 per cent of Indian shoppers look for promotions and discounts, deals for their favorite brands while browsing the Internet.
Coming to e-commerce, 50 per cent of the Indian shoppers actually make online purchases using their computers.
Coming to mobile e-commerce, 31 per cent Indian shoppers make purchases using mobile phones.
Once in a while comes a revolutionary start-up that creates engaging products for users and changes lives of many for ever. One such start-up based out of India is Edustrokes. Most of the Indians, right from birth are die hard cricket fans. Children even stop studying in order to catch a live cricket match on the Television. And this is what Edustrokes has made into a platform for educating students on Maths and science.
Edustrokes.com is founded by India’s leading cricketer and former Captain Kris Srikanth. While launching the website Edustrokes.com, he said that any Indian student will understand his/her subject better if it is taught through cricket – the language India understands best! He also gave an example during the launch:
Don’t you think if I say acceleration is nothing but a bowler’s final speed (V) â€” his initial speed (U) divided by the time he has taken to run between the two points (T) â€” a IX standard boy would understand the concept better”
Currently Edustrokes.com has three courses for students right from class IV class X. Each course has been divided into 30 modules of maths and science. The content of the modules are updated according to latest curriculum and have relevant sessions, homework and assignments. The website also has provision for an interactive audio-visual session.
Along with Edustrokes.com, Kris Srikanth also launched another website called Cricketstrokes.com which is dedicated to cricket coaching online. The course here has 30 modules covering batting, bowling, fielding and fitness and training. Online face-to-face coaching is also available from Srikkanth himself and several other National Cricket Academy-certified coaches.
LinkedIn has become one of the most widely used job hunting websites in India thanks to the social angle which the Website has. And LinkedIn has done no mistake in recognizing India as one of their high potential business bases. Recently we told you about a LinkedIn Closed Group feature which was made available to all Indian companies irrespective of their sizes.
LinkedIn’s data analysis group has released a set of most commonly used keywords by LinkedIn’s Indian users on their professional profiles on the website. Here is the list of the words:
Proven Track Record
Here are a few tips by Lindsey Pollak, who is a career and workplace expert, regarding how to make your LinkedIn profiles more effective and attractive for potential employers:
You should stay away from including phrases like “extensive experience” and “proven track record” on your LinkedIn profile. These phrases might turn-off a potential employer and might prove to be harmful for your profile.
It is recommended that if you are using any one of the 10 phrase that we have told you about, just remove them from your LinkedIn profile.
You should highlight more important points in your career profile like the number of years experience you may have or the amount of value addition you may have provided to your company’s services.
As more and more Indians are getting on the internet, the web is becoming a high potential property for businesses to showcase themselves to users. According to a survey conducted by IAMAI, the online advertising market in India (including both text and display ads) is expected to grow by 26% to Rs 993 crore in the upcoming financial year.
Here are some charts that show the online ad spending according to various sectors. While, banking and financial services lead text ad spending (24 per cent of the total text ad spend), the travel sector leads the display ad spend accounting to 14 per cent share.
Another interesting thing to note in the survey was that the FMCG (Fast Moving Consumer Goods) industry spends more on display ads than text ads. The display ad and the text ads spends for the FMCG industry stood at Rs 26 crore and Rs 13 crore respectively.
Samsung Electronics launched its first dedicated IT Brand shop in Kolkata. You can check out the company’s latest IT products including the Netbooks, Notebooks, Mobile Phones, Printers and Hi-end Monitors at the new IT Brand shop located at CR Avenue in Kolkata.
The new brand shop in Kolkata represents our endeavor to have a Pan- India presence with our exclusive IT Brand Shops. These exclusive IT showrooms represent a one stop shop where our consumers can see and experience all our IT products in one location .These exclusive Brand Shops complement our presence in the large format retail stores as well as the Samsung Plazas where we have set up an IT display as well.The Brand Shop has on display the Company’s latest hi tech products like the World’ Smallest Laser Multifunction Printer,said Mr. Uday Bhat, General Manager, Samsung IT Solution Business.
Samsung is currently offering 17 netbooks and notebook models priced in the range between Rs.15,990 to Rs.22,990 for Netbooks and Rs.22,850 to Rs.55,490 for Notebooks. You can also purchase an entry-level mobile phone, as well as high-end Galaxy S under one roof. Samsung is displaying premium mobile models from its range of over 50 handsets priced between Rs.1600 to Rs.40,000.
Samsung already have IT Brand shops across India in cities like Delhi, Chandigarh, Ludhiana, Allahabad, Bareily, Meerut and Lucknow. With the launch of Kolkata brand shop, Samsung now has 10 exclusive Brand shops which sell dedicated Samsung Products.
Each year Google releases a “Year in review” called Google Zeitgeist with the help of which it showcases some wonderful data through the aggregation of millions of search queries that the search engine receives every year. This year, Google Zeitgeist for India had some nice revelations with the IRCTC (railway ticket booking) continuing to top the charts of the year-on-year fastest rising bracket for search queries in India.
The top three most popular searches among Indians on the web during the year 2010 were Songs, Facebook and Google. Amongst the fastest rising people, Indians searched for British actress Aruna Shields and this year’s new Bollywood sensation, Sonakshi Sinha and other favorites from Bollywood like Zarine Khan, Katrina Kaif and Salman Khan.
The zeitgeist also has a list of top 10 popular brands in India in terms of the search volumes generated by Indians on Google search. Here is the list:
Times of India Group’s consumer internet division, Times Internet recently launched a spiritual social networking website: SpeakingTree.in. The website has been named after a daily column “Speaking Tree” which appears on the editorial page of Times Of India’s print edition. Speakingtree.in lets users in India interact with spiritual top guns like Sri Sri Ravi Shankar, Deepak Chopra, Jaggi Vasudev and others. The website already has 2000 registered users since it’s initial beta launch on November 25, 2010.
The website has a lot of content like blogs, forums, photos and videos which are all generated by users. This is in addition to the regular Speaking Tree articles which appear on the Times of India newspaper (print edition). As of now, SpeakingTree.in has over 3,000 spiritual articles spread across various categories such as Vantage Wisdom, Science of Spirituality, New Age Insights, Inner Engineering, Wellness and Holistic Living.
Currently, Times Internet plans to target only the spiritually inclined people and those who want to interact and converse with fellow seekers.
iYogi is the first worldwide direct-to-consumer services brand from India and the company offers desktop and laptop computer support services to home users and small businesses. The company also does remote configuration of computer peripherals such as printers, scanners or wireless routers. iYogi has seen a 300% increase in it’s annual revenues with the revenues for the current fiscal are expected to stand at $65 million.
This enormous growth made sure that the company does not go un-noticed by potential investors and none other than Sequoia Capital India invested $30 million in Noida based company iYogi. Sequoia will pick up a minority stake iYogi. This fresh funding will help iYogi to expand it’s business to Europe, West Asia and India in addition to it’s existing service bases in North America, Canada, the UK and Australia.