LinkedIn – the social network for professionals is seeing a fast growth in India. The company recently did it’s IPO and what could be a more better news than hitting the landmark of 10 Million registered users in India. There are already many online job portals in India such as Naukri.com, Monster.com and others but none provide a social angle to Job hunting, the way LinkedIn does.
Although, there is a desi social network for professional called brijj.com which has 4 Million registered users (claimed) but the experience and user engagement is of no match to LinkedIn. LinkedIn had 5 Million registered users in the month of May last year (2010) and this years 10 Million figure seals LinkedIn’s 100% growth in the country.
In order to increase it’s reach among users and brands, LinkedIn has been taking many initiatives such as the launch of Company pages for all Indian companies. However, LinkedIn needs to do more in order to beat it’s competitors (naukri.com and monster.com) hands down. Naukri.com has a very vast reach in India among users when it comes to searching for jobs as users know these websites as job search engines. LinkedIn has to come up with an awareness campaign for users in India so that they start understanding the power of LinkedIn as well.