Croma Partners with Intel to Launch Laptop Theft Protection Service in India
By on October 18th, 2011

Croma, the mega-store chain from Tata Sons, has partnered with Intel to introduce anti-theft service for laptop users in India. Using Intel Anti-Theft Technology built into Sandy Bridge (2nd Generation Intel Core) processors, laptops can automatically disable themselves if they are lost or stolen.

Mobile PC usage in India is on the rise and we expect to further accelerate it with the new Ultrabook devices. Protecting users’ sensitive information as well as laptops themselves is paramount,said R. Sivakumar, Managing Director, Sales & Marketing Group, Intel South Asia. We are thrilled to see Croma offering Intel Anti-Theft Service for Indian laptop users.

A stolen laptop can be locked down by sending a signal over the internet, or by using intelligent hardware timers. Locking down a laptop essentially makes it unbootable and unusable. Intel also provides a secure vault in the hard disk that is cryptographically protected. If a laptop is locked, then the data in the secure vault can’t be read even by connecting the hard disk to a different computer. Even reformatting the hard drive, installing a new hard drive, or changing the boot order won’t help in circumventing the lock. However, Intel and Croma didn’t make it clear if laptop tracking with the help of GPS module will be available or not.

Intel-Anti-Theft

We are proud to be the first retailer to introduce Anti-Theft service for all the laptop users at Croma. With the launch of this Anti-Theft service, our consumers will now enjoy peace of mind while securing their laptops and their digital lives.said Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd. Croma is delighted to partner with Intel for this exceptional service that will provide our customers an opportunity to safeguard their laptops. This initiative evidently affirms the Company’s resolution of bringing world-class shopping experience to its customers.

The theft protection service will be bundled with select laptops sold from Croma. For other laptops sold through Croma, it will be as an optional feature starting at Rs. 199 for a period of 2 years.

Tags: , , ,
Author: Pallab De Google Profile for Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

Pallab De has written and can be contacted at pallab@techie-buzz.com.

Leave a Reply

Name (required)

Website (optional)

 
 
Copyright 2006-2012 Techie Buzz. All Rights Reserved. Our content may not be reproduced on other websites. Content Delivery by MaxCDN