Looks like everyone is now trying to monetise the 14 day long Commonwealth Games (CWG) that is being held in India someway or the other. Yesterday we told you about a Delhi and CWG specific map service that has been launched by MapMyIndia. Now, Indiatimes has joined the motion too! Times Internet has partnered with CWG 2010 to bring a live stream of the games to the masses at Live.Indiatimes.com/CWGLive.cms (a microsite on Indiatimes.com). Live streaming of these games started yesterday (Oct 5th).
According to a spokesperson from Times Internet the main motive behind this Live Streaming is to enable as many people as possible to be a part of the games. Indiatimes has also integrated Facebook and Twitter into the Live Streaming microsite so that viewers post comments directly on the live streaming page.