As more and more Indians are getting on the internet, the web is becoming a high potential property for businesses to showcase themselves to users. According to a survey conducted by IAMAI, the online advertising market in India (including both text and display ads) is expected to grow by 26% to Rs 993 crore in the upcoming financial year.
Here are some charts that show the online ad spending according to various sectors. While, banking and financial services lead text ad spending (24 per cent of the total text ad spend), the travel sector leads the display ad spend accounting to 14 per cent share.
Another interesting thing to note in the survey was that the FMCG (Fast Moving Consumer Goods) industry spends more on display ads than text ads. The display ad and the text ads spends for the FMCG industry stood at Rs 26 crore and Rs 13 crore respectively.
Charts via Aloo Techie