The Boston Consulting Group (BCG) conducted a study titled ‘Internet’s New Billion’, according to which the BRICI Countries (Brazil, Russia, India, China and Indonesia) will have more than 1.2 billion internet users by 2015. This number happens to well above three times the combined number of internet users in Japan and the US. Among which, India only will see the number of internet users triple. Currently it is 81 million internet users and according to the reports, this number may go upto 237 million by the year 2015.
For the BRICI countries, the combined number of internet users was 610 million in 2009. According to the reports of BCG:
Internet penetration rates in the BRICI countries will experience compound annual growth of nine to 20 per cent from 2009-2015, driven predominantly by young users who will form the digital-market eco-systems that will be in place for generations to come.
In the report India has been described as a low-maturity and high growth market and the internet penetration rate in India is expected to reach 19% by 2015, up from the current 7%. Well, the next big growth is expected from the rural market where penetration of mobile phones is far less than in urban markets.