Mobile advertising network InMobi has come up with some very useful metrics and reports that will definitely help mobile content providers to think about better strategies to monetise their mobile content. InMobi conducted a market research in association with comScore and the results of which are very surprising. The report reveals that over 72% of Indian consumers are comfortable with mobile advertising and over 50% of the users are ready to receive personalised advertisements.
This piece of data will in particular stun advertisers who are generally picky about including mobile advertising in their market strategies as well as budgets. The report of the research results also point to the untapped potential of the entire mobile space which is mainly consumer driven. In terms of volume of impressions for mobile advertisements, India leads the Asian region with over 6 billion impression served for Mobile advertisements. Next in line is Indonesia.
Among other things Nokia still dominates both the OS and manufacturer market share in India. Nokia’s OS platforms alone account for 65% of the OS share of ad impressions that were taken into consideration for the survey / report. Samsung stands second in the region with 17% of the market share. This survey was conducted by interviewing over 3,500 consumers in Indonesia, Thailand, Malaysia, India, and Australia on grounds of overall comfort with mobile ads, perceived benefits and willingness to have ads.