There is no doubt that the Mobile revolution in India has come at a faster pace than the desktop / laptop revolution. Mobile devices are cheaper and thanks to the low cost mobile internet plans from operators, Mobile phones are becoming the next hot market in the Indian scenario. Research firm InMobi’s network research data shows that the volume of mobile advertisement impressions in India has grown by 22% in just three months.
Here are the important findings worth noting from the research findings:
- The Indian mobile ad market has grown by over 1 billion impressions (+22%) in less than 3 months, making India the largest mobile ad market in the Asia Pacific region.
- It will take a long time before smartphones land into the hands of many! The research shows that smartphones are still nascent in the market as almost 88% of all mobile ad impressions are served only on advanced phones.
- Nokia still leads the device race in Indian mobile market with 12 of the 15 mostly used mobile devices being manufactured by Nokia.
- Android & iPhone OS form only a meagre .4% share of the mobile market in India.
According to James Lamberti, VP of Global Research & Marketing at InMobi:
The Indian mobile advertising market continues to show rapid growth due to the improving ad ecosystem. Major publishers are bringing their media into the mobile channel while brands are simultaneously discovering the power of mobile advertising. This healthy ecosystem along with 3G network infrastructure improvements will position India as one of the most influential mobile markets on the globe.