Yahoo!’s India base has been expanding big time over the past few months and it now accounts for a major contribution to Yahoo!’s global ventures. Almost 30 per cent of Yahoo!’s intellectual property development around the world now comes from it’s Bangalore research center. This share was a modest 12 per cent few years ago. Among other development centers of Yahoo!, USA accounts for close to 60 per cent and the rest 10 per cent comes from Yahoo!’s other centers across the globe.
According to Mr. Shouvick Mukherjee, chief executive and vice president of Yahoo India R&D Yahoo India’s share of intellectual property grew rapidly as the Bangalore dev center got deeply involved to take end to end responsibility of number of global as well as regional products making Yahoo India R&D the second largest centre globally. Another reason is the fact that more than 50% of Yahoo’s users are outside USA and more focus was required on the growth of theses markets in its research and product development efforts.
Two of Yahoo!’s best products – Predict and Helion have been developed at the Yahoo! India development center. Predict is an advertisement exchange that predicts which ad will get what level of click thus improving the return on investment for advertisers. The second product Helion facilitated the launch of multiple sites in parallel. Yahoo! has rolled out major lifestyle based portals using Helion.