Rediff.com has been in our lives since the Internet started penetrating in India whereas the In.com group of websites are relatively new. So the natural perception happens to be that Rediff.com is bigger than In.com in terms of unique visitors worldwide. However the latest traffic data churned out by comScore has surprised all existing perceptions.
In July 2010 the number of unique visitors received by In.com stood at 15.4million which is 2 million more than Rediff.com which had 13 million unique visitors globally in the month of July, 2010. In.com already overtook Rediff.com in March 2010 for the first time getting 15.7 million unique visitors, as compared to 13.4 unique visitors on Rediff.com. And since then In.com has not looked back and has consistently remained ahead of Rediff.com.