Guruji.com Launches AdiQuity – Mobile Ad Platform

Last time we talked about Guruji.com was when it’s top executives were arrested on charges of Music copyright violation and piracy on one of their products – the Music Search which was eventually shut down. Now, the Bangalore-based company has come up with a mobile advertising platform called AdIQuity that lets mobile publishers monetise their mobile content and applications.

Here are some points about this ad network from Guruji:

  • A real time optimization is applied on the global ad inventory accessible through several ad network partners from across the world after which the most relevant ad is served to the publisher’s mobile content.
  • AdIQuity registers more than 1.5 billion impressions per month across hundreds of publisher partners
  • Users on these platforms hail from around 200 countries across APAC, US, Europe and Africa.

According to the CEO of Guruji.com, Mr. Anurag Dod:

The last few months have seen hundreds of publishers signing up with AdIQuity and realising increased monetary gains through the platform. The publisher base has shown phenomenal growth both in terms of volumes and diversity of mobile users. Our high performance mobile platform can scale up to 10x of the current volume with the existing infrastructure.

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Debjit

Debjit does some excellent analysis of the Indian technology front and digital media news in India. He is passionate about all things Microsoft but loves open source too! Get in touch with him @dkd903

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