E-commerce in India has been experiencing rapid growth over the past few years. It’s estimated to be worth $1.6 billion in 2012 (Forrester Trends Report), which is not a huge number by global standards, but is impressive considering the demographics. However, still many Indians shy away from buying stuff online. Trusting retailers who are probably located several thousand kilometres away to deliver goods that one hasn’t checked first-hand is a scary proposition for many Indians.
Google is trying to break the shackles and initiate more Indians to online shopping by leveraging its brand name and deep pockets. The online giant is organizing a “Great Online Shopping Festival” on Dec 12. It has roped in most of the biggies in the Indian e-commerce space, including Flipkart, Myntra, Snapdeal, Pepperfry, and Jabong. Google has also partnered with classifieds, matrimonial services, job portals, and real estate agencies. You can avail attractive discount on premium memberships for services like Bharat Matrimony and Monster.com.
In addition to leveraging its online assets and getting the buzz going on social media, Google is also campaigning on radio channels. The target is obviously the middle class that has so far stayed away from e-commerce. It has even prepared a handy collection of tips for new shoppers. Unlike in most western countries, winter shopping is not a big deal in India. It will be interesting to see if Google can help change that with its Cyber Monday-esque shopping festival.
[ Visit Grand Online Shopping Festival ]