Discovery To Air It’s Content Via Mobile TV in India
By on November 19th, 2010

Discovery Networks Asia-Pacific plans to provide content from all it’s five channels Discovery  Channel, TLC, Animal Planet, Discovery Turbo, and Discovery Science to it’s Indian viewers on the mobile platform. And for this Discovery has tied up with Apalya Technologies – a firm that provides mobile TV service.

This tie-up to broadcast Discovery channels on mobile  TV by leveraging new technologies will help it’s five channels create additional touch points for it’s current and  prospective viewers. The viewers will now be able to catchup with their favourite programmes even while on  the move.

Users who want to see these pro-grammes   on their mobile devices will need an always on internet connection like GPRS or 3G and have to download a mobile TV application first. The content is paid and will be offered by almost all service providers such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo & Tata  Indicom. Customers can choose from pay as you go plans ranging from Rs.7 per day to Rs.150 per month.

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Author: Debjit
Debjit does some excellent analysis of the Indian technology front and digital media news in India. He is passionate about all things Microsoft but loves open source too! Get in touch with him @dkd903

Debjit Saha has written
and can be contacted at debjit@techie-buzz.com.

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