Discovery Networks Asia-Pacific plans to provide content from all it’s five channels Discovery Channel, TLC, Animal Planet, Discovery Turbo, and Discovery Science to it’s Indian viewers on the mobile platform. And for this Discovery has tied up with Apalya Technologies – a firm that provides mobile TV service.
This tie-up to broadcast Discovery channels on mobile TV by leveraging new technologies will help it’s five channels create additional touch points for it’s current and prospective viewers. The viewers will now be able to catchup with their favourite programmes even while on the move.
Users who want to see these pro-grammes on their mobile devices will need an always on internet connection like GPRS or 3G and have to download a mobile TV application first. The content is paid and will be offered by almost all service providers such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo & Tata Indicom. Customers can choose from pay as you go plans ranging from Rs.7 per day to Rs.150 per month.