MSI Launches Its April Fools Day Joke Too Early, Pisses Off Customers
By on March 27th, 2010

MSI-April-Fools-Day-Joke A good April fool’s Day joke is always appreciated. However, timing is essential. MSI just found this out the hard way. Due to unknown reasons, the MSI team launched its April fool’s day joke a good week ahead of the actual occasion and in the process infuriated several customers.

Anyone who had purchased and registered their MSI card received the following e-mail on March 25:

The MSI-forum and MSI-support team are fed-up with explaining you what can be found in the manual.
I mean, come on, how hard is it to read a manual?

They are printed on paper so you see them.

We have been talking to MSI for a couple of years and came up with a solution.
It has been implemented on a few boards for some time and with big success.
It had various names, like CoreCenter (1st gathering tool) upto DrMOS (fully automatic)

Some of you noticed because Windows wanted you to install a driver, but you couldn’t find the manufacturer.
On AMD systems this was called the Away-driver.

What you didn’t know is this, this driver activates the RTFM-chip. (Re-Turn inFormation to Manufacturer chip)
It means it can detect if you read a manual as well stores the parameters you have set in the BIOS.
As soon as you start Windows we are informed about your settings and manual readings.

As we have been monitoring peoples behavior for some time and combined those with the RMA information from returned boards.
At the same time monitoring questions on the forum and matched the IP’s.
We have made a discovery.

A lot of RMA is unneeded and unwanted, many happens due to user mistakes, numbers show that 90% of the RMA is OC people killing boards and
newbies connecting the wrong connectors or insert parts that should not be inserted.
Or simply forget to remove standoffs or CPU-power.
MSI plans on tackles those numbers, and the RTFM-chip will give a readout of what you have done when it did post or attempted to post!

Checking on you isn’t new, Homeland-security done this ever you installed XP-SP3 or above, but their info in encrypted so useless to MSI.
So MSI decided to ban people from support, RMA and the forum who has done the damage themselves or didn’t read the manual the first of next month.
We know who you are, and we have gathered enough information via our RTFM-chip.

The only question is, should MSI continue to do this? As some information is real bad.
Will this hurt you relation with MSI products?

Please let us know, as we have to talk to MSI management the first of next month and make them decide what to do with the information.

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You can view the full announcement by following this link:

http://forum-en.msi.com/index.php?topic=136806.0

Regards,
The MSI HQ User to User Forum Team.

Quite obviously, folks who had shelled out money to purchase MSI products were not pleased. In the end, MSI was forced to retract their original message. And here is how they did it :

Hi there,

We are sorry people took this for prank for serious.

Nobody seem to have wondered what RTFM really means.
If you put the term in Google, you will find it is telling you to read the manual.

Just think, how would a chip check if you read manuals?
We thought of this prank after answering the many posts where people ask the obvious that is already in the manual.

But we learned a valuable lesson, no more April-fools jokes from the forum, a 10 year old thing just died.

Sorry that you took it for real and got mad.

I have to agree that the original message was quite irreverent and without the safety net of April fool’s day it’s bound to anger customers. However, I can’t help but love MSI’s apology mail which is possibly even more tongue in cheek. Way to go MSI!

(via Neowin)

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Author: Pallab De Google Profile for Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

Pallab De has written and can be contacted at pallab@techie-buzz.com.

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