Many a times the Google AdSense Ads displayed on a site are not related to the actual content. This is definitely a sore point as users may not click on unrelated ads.

The non targeted Ads that are displayed are usually based on the most popular keywords for the website. I have been experiencing this problem since quite long and was trying to find a solution to it.

Google AdSense has a nice little trick using which you can specify the content area, based on which the ads should be served. I have definitely seen a better performance in the ads after using the trick.

The trick like I said is to demarcate the content area using specific tags that will tell the AdSense bot what the content is about. To do this on WordPress you may have to edit the template file.

Go to the Theme Editor in WordPress and edit the file single.php. Scroll down till you see a line that says

<? php the_content(__(‘Read the rest of this entry &raquo;’)); ?>

Above this line add a new html comment

<!– google_ad_section_start –>

And Below this add a new html comment

<!– google_ad_section_end –>

The final output should look something like this

<!– google_ad_section_start –>

<?php the_content(__(‘Read the rest of this entry &raquo;’)); ?>

<!– google_ad_section_end –>

Once you have done this save the file and within few minutes you should see that the AdSense ads are more targeted towards the content. I believe this experiment should increase the click through rates for you as most of the SERP users would look for alternate content and having targeted ads would generate a higher click through rate.

If you are not using WordPress then you can simply add the comments as stated above to demarcate your content area from the rest of the site. It is quite simple and can be done in less than a minute.

Do let me know if you try out this experiment and how it performs for you. This is probably one of the best tweaks to use for generating more income from AdSense.