Get Targeted AdSense Ads For Your Content
By on December 10th, 2007

Many a times the Google AdSense Ads displayed on a site are not related to the actual content. This is definitely a sore point as users may not click on unrelated ads.

The non targeted Ads that are displayed are usually based on the most popular keywords for the website. I have been experiencing this problem since quite long and was trying to find a solution to it.

Google AdSense has a nice little trick using which you can specify the content area, based on which the ads should be served. I have definitely seen a better performance in the ads after using the trick.

The trick like I said is to demarcate the content area using specific tags that will tell the AdSense bot what the content is about. To do this on WordPress you may have to edit the template file.

Go to the Theme Editor in WordPress and edit the file single.php. Scroll down till you see a line that says

<? php the_content(__(‘Read the rest of this entry &raquo;’)); ?>

Above this line add a new html comment

<!– google_ad_section_start –>

And Below this add a new html comment

<!– google_ad_section_end –>

The final output should look something like this

<!– google_ad_section_start –>

<?php the_content(__(‘Read the rest of this entry &raquo;’)); ?>

<!– google_ad_section_end –>

Once you have done this save the file and within few minutes you should see that the AdSense ads are more targeted towards the content. I believe this experiment should increase the click through rates for you as most of the SERP users would look for alternate content and having targeted ads would generate a higher click through rate.

If you are not using WordPress then you can simply add the comments as stated above to demarcate your content area from the rest of the site. It is quite simple and can be done in less than a minute.

Do let me know if you try out this experiment and how it performs for you. This is probably one of the best tweaks to use for generating more income from AdSense.

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Author: Keith Dsouza Google Profile for Keith Dsouza
I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website. I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

Keith Dsouza has written and can be contacted at keith@techie-buzz.com.
  • http://techblissonline.com Techblissonline.com

    But what if the article is not to the interest of the reader but the non targeted ads are more catchy…Also i am not sure as to how many readers are looking for ads that are related to the content they read…though this has been the traditional belief among bloggers…but i believe that if the ad is really catchy and of interest to them,they will click it,whether or not it is related to the content……yes section targetting does work well in showing relevant ads…..

    hey keith,i have moved to wordpress finally :)

    • keith

      Welcome back Rajesh. I was checking out your blogspot blog and found to be missing so was wondering where you disappeared.

  • http://techyard.net Venkat

    Target Adsense is a wordpress plugin which can do the same easily.

    • keith

      Thanks for the info about the plugin Venkat, will definitely save bloggers a lot of troubles.

  • http://www.shankrila.com K-IntheHouse

    Nice trick Keith.. I should update my WP Tweaks post and add this one in too. Plus, the plugin would be a great convenience as well!

    • keith

      LOL, definitely go ahead those were the best tricks I have read for quite some time neways ;)

  • http://www.teknobites.com ram

    this is a must use tweak with adsense. I also add this tag to sections like header, sidebar etc.

    • keith

      Good to know about it Ram, it definitely increases the relevancy of the ads

  • http://www.online-tech-tips.com Aseem KIshore

    Keith, good tip, I’ve been using this for a while now and it’s really helped I believe! Definitely worth implementing.

  • http://techtracer.com/ nitinpai

    Hey Keith,

    How come changing the structure of the adsense block server purpose. Could you please explain a little theory behind this? It sounds interesting.

  • http://www.kylescove.com Kyle Eslick

    Targeting ads is very important. I would also recommend targeting your Kontera advertisements as well so they don’t show up in comments, the sidebar, menu, etc.

  • http://www.jermainefitzgerald.com internet Marketing

    This is something didn’t know. I will have to work on this one right now. Thanks for this.

    Venkat thanks for the plugin name.

  • http://www.carinsuranceinfo.co.za Rich

    Very cool thanks mate. I’ll definitely give this a go, and if it works I’ll send this page’s link to all my friends who also run adsense ads :)

  • http://www.udjuni.com Simon

    This sounds like a neat trick. read similar article somewhere, but did not believe it. Thanks for sharing and actually confirming it.

  • http://spawnactionfigure.wordpress.com/ spawn

    this is what i need…

    thx a lot keith for sharing.

  • http://www.uberullu.com Sid

    Got Adsense approved a few hours back! :) Noticed unrelated ads for my content, googled and landed on your post. This is exactly what I needed. :) Thanks!

 
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