Amazon has announced the launch of the Instant Video app for Xbox 360 that gives customers access to movies and TV episodes on their console. Xbox Live Gold members who also are subscribed to the Amazon Prime service can now access over 17,000 movies and TV episodes from Amazon. If you don’t have the Amazon Prime subscription, you can purchase any streaming video content and watch it on your Xbox 360 console.
Download the Amazon Instant Video application from the Apps section of the Xbox dashboard. Once in the Amazon Instant Video application, sign in using your Amazon credentials and instantly watch the videos you want. While you can shop the Amazon Instant Video store from the web on a PC, Mac or tablet, you can’t do that from the console! Bummer, yes. Buying and renting movies directly on your Xbox 360 is not currently supported, although, anything you buy or rent will appear in Your Video Library on your Xbox 360.
The app includes a new Watchlist feature, similar to Netflix Queue, that lets you manage your queue and purchased content in a playlist from your computer. The app is Kinect-enabled, and you can use gesture or voice commands for the navigation through the app. Amazon’s WhisperSync feature that makes reading on Kindle devices and mobile/desktop apps seamless finds a neat, similar use in the app. You can start a video on one device and continue it from the same point on a second device like a Kindle Fire.
Xbox has become the center of entertainment offerings from Microsoft (Farewell Zune?). Microsoft has been building content partnerships progressively bringing the HBO Go app and Xfinity On Demand app to Xbox 360. The brand also enjoys a favorable buzz in the industry, unlike the often-messed up Windows Live or Zune, and the unification of entertainment options under the Xbox umbrella might just give Microsoft the right impetus for the next generation of Windows and Windows Phone.