Rock Band iOS App Has An Expiration Date–May 31st

EA has some really bright ideas about marketing this wonderful commodity called a “video game” to potential buyers called “video gamers”, who have a fairly good idea about what this commodity should be. However EA does not, which has been repeatedly shown throughout its recent debacles. Not a month goes by without EA doing something wrong that is so basic that one wonders just how they did manage to become one of the biggest game publishing houses in the world.

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Players (“Rockers”) of Rock Band for the iOS – a $4.99 game on the iTunes – were recently accosted by a friendly popup that said:-

On May 31, ROCK BAND will no longer be playable on your device. Thanks for rocking out with us!

No apologies, no explanations. Just that rather verbose message. What gives?

Many are of the opinion that relicensing the music was too expensive for EA, now that they already had the players’ money, so they just let the game “expire”. See, when you ‘buy’ an app on the iTunes Store, you are just buying the license to use it, which can be revoked at any time by the licensing authority – in this case EA.

So what can you do about it? Nothing much, although you can try to get a refund from EA. You can also email Tim Cook of Apple and tell him how this sort of behavior from a licensing company is atrocious.

[Picture via Reddit]

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