When Microsoft announced the unveiling of Kinect360 bundle, one of the issues that pop out in most blogs and forums is its pricing scheme. The introductory price of $400 Xbox 360 which includes motion sensor, traditional controller, and Kinect Adventure game has created different opinions about its market feasibility.

Based on my experience as a professional marketer, Microsoft should communicate their marketing pitch not in a “hard sell” approach but rather subliminal in a way. They have to blend it with what the majority of their target market’s lifestyles and leisure preferences so the latter can readily accept and put the idea of purchasing one into their “wish list”.