I have a feeling that EA has a ginormous amount of insurance against Origin’s failure. If I take that as a sound basis then all of EA’s moves with respect to their digital distribution platform would start to make sense. Currently, it just makes them look so silly that the phrase “what are they stupid?” becomes redundant and obvious. Remember the (US/Canada only offer, as pointed out by Sathya) Mass Effect 3 preorder offer at Origin? The one that would give away a free copy of Battlefield 3 to all those who preorder the game? Well, it turns out that EA has “run out of the limited copies of Battlefield 3” and will be ending the offer 3 weeks early. They ran out of digital copies.
The pre-order Mass Effect 3 get a bonus copy of Battlefield 3 is over. All pre-orders made during the deal will receive a code by Mar. 8th.
— Origin (@origin_EA) February 17, 2012
At least, that is what I suspect, because the deal was on until the 5th of March. It has stopped now and those who had preordered the game will receive the Battlefield 3’s key by March 8th. That is right, they have to wait until Mass Effect 3 is released and then get the key for the existing game. Apparently, EA has done this before – with the Battlefield 3 preorder which came with a free copy of Dead Space 2.
I have no idea who decides these things at the head office of Origin, but it’s certainly not someone with a lot of sense. I mean, there’s not even an apology or a blog post explaining the issue.