Farmville privacy leak leads to Zynga fighting a lawsuit
By on October 20th, 2010

Well, everyone demands a catchy headline so don’t complain!

Lots of people play Farmville, constantly bombarding their friends and enemies with a trail of Farmville and Mafia Wars updates such as I just found a pink cow that can ride tricycles!and My pal here is gonna kill your pal there”, problem?. Apparently, they all value their privacy a lot. Turns out that the top ten Facebook apps, six of them from Zynga, transmit referral URLs to third parties. These referral URLs are tiny parts of the URLs that tell the landing page where the link was clicked. Rapleaf (ironically, since it is also involved as one of the third parties) has a pretty good and detailed blog post about this here.

tom-jefferson-farmville

So, some Facebook user caught wind of this and slapped a class action lawsuit on Zynga:-

This appears to be another example of an online company failing the American public with empty promises to respect individual privacy rights. Companies large and small need to learn to follow through on their privacy promises or risk having consumers decide that it is simply not worth it to use their services,” added Kassra Nassiri of Nassiri & Jung LLP, co-lead attorney for the lawsuit.

So, who did not see this one coming?

(Hilariously apt image credit: Joystiq)

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Author: Kaushik Google Profile for Kaushik
A mobile technology lover and a Strategy and RPG-game fanatic. I also enjoy astronomy and programming. I am a biotechnology engineer learning through this fascinating subject while poring over computer science. Hit me up on Twitter for more

TCA Lakshmi Narasimhan has written and can be contacted at kaushik@techie-buzz.com.
 
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