EA’s Promotion For Dante’s Inferno Hidden in Digg, Kotaku, IGN, Dailymotion
By on February 8th, 2010

While I was going through my feed reader, I came across a post on Quick Online Tips which talked about a mystery face in Digg’s source code. However, Digg was not hacked, and this was a hidden promotion by EA to promote the upcoming game Dante’s Inferno (Pre-order Dante’s Inferno).

If you view the source code of website’s such as Digg, Kotaku, IGN, Games Radar, Dailymotion and WWE.com, you will see a hidden face in it. EA has embedded the faces into several different websites and placed passwords which will allow you to access a website http://www.hellisnigh.com/.

EA's Dante's Inferno Promotion at Digg EA's Dante's Inferno Promotion at Dailymotion EA's Dante's Inferno Promotion at IGN

EA's Dante's Inferno Promotion at Games Radar EA's Dante's Inferno Promotion at WWE.com EA's Dante's Inferno Promotion at Kotaku

This is definitely a very clever way to promote and advertise a game by EA. Once user’s enters all the 6 passwords which they will find in the above websites, they will be able to access the EA’s site Hell is Closer Than You Think. EA had also advertised Dante’s Inferno during super bowl, you can watch the EA ad below or watch all the Super Bowl 2010 commercials at Hulu and YouTube.

What do you think about this promotion by EA? Will you buy the Dante’s Inferno game? If yes, you can also pre-order Dante’s Inferno at Amazon.

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Author: Keith Dsouza Google Profile for Keith Dsouza
I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website. I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

Keith Dsouza has written and can be contacted at keith@techie-buzz.com.
  • http://getyour.ultimatewellnessbusiness.com Amalaki Juice

    Simply amazing advertising. It is very unique, and I am sure that since they have put this much effort into the advertising, the game should be at least half decent.

  • Shaiful

    Save your time from searching for passwords, here they are:

    Password 1: excommunicate

    Password 2: scythe

    Password 3: grafter

    Password 4: styx

    Password 5: unbaptized

    Password 6: alighieri

    Make sure put them in order.

    Cheers.

 
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