We all know and love Rovio’s Angry Birds. Let’s face it it’s addictive, it’s free (for the most part) and the entire concept of birds kamikaze-ing into fat pigs for revengeor defenseis hilarious! Coupled with the Finnish developer’s remarkable amount of market penetration and platform penetration, it’s hard to find smartphone aficionados who have not heard about Angry Birds.
Fox Studios have recognized this exceptional appeal that the mobile game has amongst the general populace and have partnered with Rovio for the publicity of their up and coming motion picture Rio featuring two rare macaws Blu and Jewel on a whirlwind journey through the magical city of Rio. The movie, slated for an April release, will utilize the mobile gaming platform in a delightfully new way.
In partnering with Rovio, we are combining the world’s hottest application developer with one of the motion picture industry’s premier creative forces to introduce the millions of fans of ANGRY BIRDS to the exciting world of RIO,said Peter Levinsohn, president of new media and digital distribution for Twentieth Century Fox.
The premise for the video game is that the birds are kidnapped and taken to the magical city of Rio. The birds eventually escape (by smashing into the bars of their cage, no doubt) and start a quest for saving their macaw friends. As with any Angry Birds game, Angry Birds Rio will feature replayable physics-based gameplay, loads of twists and will set the stage for the movie.
Check out the video for Angry Birds Rio here!