Last month, Apple received a fair amount of flak for fudging facts and misquoting rivals during the iPad 2 launch event. However, it seems that Apple is not the only one busy with distorting the truth. Samsung, which has been one of the primary targets of Apple’s reality distortion field, is now trying to return the favor.
Earlier in the week, Samsung unveiled a couple of new Galaxy Tab models at the CTIA the revised Galaxy Tab 10.1â€³, and a new Galaxy Tab 8.9â€³. One of the biggest wow factors of the new Galaxy Tab 10.1” is its sleek design. Omar Khan, Chief Strategy Officer and SVP of Products and Services at Samsung, heralded the new Tab as the slimmest tablet in the market. Samsung claimed that the Tab measures in at 8.6 mm, which is 0.2 mm less than Apple’s iPad. However, in reality, the Galaxy Tab is a tad thicker than the iPad 2. It’s still pretty slim, but not slimmer than the iPad. Have a look at the comparison pictures snapped by Information Week’s Fritz Nelson.
Unfortunately, misleading consumers about the Tab’s thickness wasn’t the biggest folly committed by Samsung. During the press event (embedded below), Samsung spent a fair amount of time on its Galaxy Tab Interview Project. The project purported to document how Galaxy Tab changed the life of busy, successful New Yorkers, who were given an opportunity to try the device. The New Yorkers interviewed included freelance travel writer Joan Hess, independent filmmaker Karl Shefelman, and leading real estate CEO Joseph Kolinksi.
The trouble is that these ordinary New Yorkers were gushing about products that aren’t even available in the stores, and they were showering the Tab with cheesy praises that only a PR guy can come up with. Harry McCracken of Technologizer did some digging around, and soon uncovered the real identities of Hess, Shefelman, and Kolinksi. Yes, all of these people exist, but they aren’t who they claimed to be. Joan Hess and Joseph Kolinksi are professional actors, while Karl Shefelman is a filmmaker who works for a NY production company that has done work for Samsung in the past.
It is immoral to fudge minor details here and there, but lying outright by faking testimonials is simply despicable. It’s the act of a company that is desperate. It’s the act of a company that thinks their customers are foolish. This incident demonstrates that Samsung is willing to do whatever it takes to lure customers, even if that means violating established ethical boundaries. Will you be willing to trust such a company with your hard-earned money?