Unless you are living under a rock, then you probably already know about the biggest news story of the year. On Wednesday afternoon Copertino time, Apple announced that Steve Jobs had stepped down from his position as CEO of the company. He was immediately elected the Chairman of the Board, and remains an employee of Apple. Many news outlets, both in and out of the world of technology, immediately began speculating about the future of Apple.
There is no reason to ignore what Jobs did at Apple. He almost single handedly saved the company from certain doom in the late 90s. Many believed that Apple has never going to come back from their product failures in the early part of that decade, but he introduced a series of products that changes technology as we know it. Through it all, however, he has had one man by his side: Tim Cook.
The other side of Apple’s announcement on Wednesday was the naming of their new CEO. That person is former COO Tim Cook, who was hand picked by Jobs to take the reins following his departure. Cook, who first joined Apple as a senior VP following Jobs’ return to the company in 1998, has acted as the head of the company across all of Jobs’ lengthy medical leaves in the past.
I know that many people are questioning why Jobs picked this former IBM and Compaq guy as his successor. They have wondered why the new CEO isn’t Johnny Ives, the Senior VP of Industrial Design, or Scott Forstall, the Senior VP of iOS Software. That reason is simple, when you think about it. Steve wanted it to be Cook.