Why Is Opera Not Popular?

Lets get this straight. Even though I find browser quite  feature rich when I compare it to other browsers, it is not one of the most popular browser as you know it. As a matter of fact it only has 2% of browser market share. I have been closely following topics related to Opera on Quora (my new love! but more on that later) and found few interesting topics about Opera!

Opera Logo

But let’s discuss Why is Opera not popular?

Xudong Yang, a Web Developer, has jotted down exactly my thoughts in a blog post. To Quote him:

Poor advertisement: IE is the default on Windows, Safari the default on Mac, Firefox/Chromium the default on several Linux distributions. Moreover, we see IE9 ads, Chrome ads, and (rarer these days) Firefox with Google Toolbar ads. I’ve practically never seen Opera ads. Whether this is due to poor finance or bad marketing strategy I’ve no idea, but Opera sure could be much better off if it were in the first place more widely known.

I won’t quote his entire blog post as I’m only interested to concentrate on the advertisement part. But I really suggest you read his blog post. He makes a lot of good points.

Recently, I had a once in lifetime opportunity to meet the founder of Opera; Jon Von Tetzchner, during his Mumbai Meetup. I had always wanted to ask Opera why they did not spend money on advertising and what’s better than asking the man himself. So I did.

Jon Von Tetzchner explained that for spending money, Opera needed money, which they didn’t have. And that word of mouth publicity has worked for them. Bullshit I say. Opera recently announced that Opera had reached a new milestone of 150 million users and here’s the breakdown of it.

For the uninitiated, Opera, for the major part, earns from the search bar on the browser when you make a search query. Assuming 75% of Opera Desktop users use the search bar  at least once a day it’s freaking 37,500,000 searches a day. Now we know that users do not search that freely on their mobile device than they do on desktop. So let’s consider 25% of Opera Mobile and mini users use the search bar daily. That’s again 25,000,000. That makes it a total of 62,500,000 searches EACH DAY! So, don’t tell me you don’t make money!

And if you remember, Mozilla’s Firefox initially rose to popularity because Google promoted it. It has come to the point that Firefox has actually overtaken Internet Explorer as Europe’s dominant browser.  As much as I like Opera browser it really hurts to see the other below standard browsers winning more market share. Opera really needs to do more than Potato videos when it comes to marketing and be more visible to internet users.

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Apurva Chaudhary

Apurva is a tech enthusiast, works at ClassMatrix , cycles on her Firefox Cyclone, and runs a newsletter at Techknots . Follow her on Twitter