Google AdSense is no doubt one of the biggest ad networks which is used by millions of websites. Google AdSense’s reports are real-time and provide a comprehensive view of the impressions and number of clicks a website generates. However, one important thing missing in Google AdSense is geo-location based reporting which will help a webmaster to know how AdSense performs in different countries.
In my experience, knowing country wise performance of advertising networks has helped me to replace certain ads in certain countries with higher performing ones, thus helping me increase my revenues. I do that using Google DFP, for which I am writing a guide, you might want to know the benefits of using Google DFP too.
Coming back to the topic, is there a way to find AdSense performance based on geo-location? Yes, there is, using Google Analytics. Before you use this trick, there are two requisites:
- You have to use Google Analytics for your site. If you don’t sign up here.
- You have to link your Google Analytics and Google AdSense accounts. If you don’t know how, read this help forum topic.
If you fulfill both of these requirements, dive straight into knowing the performance of Google AdSense based on geo-location below. If not, you will have to wait a few days before you can start seeing this data.
To see how AdSense is performing in any country, head over to your analytics account and view the analytics for the site you want to get this data for. Click on the “Visitors” link in the right hand side and then click on the “Map Overlay” link.
On the Map Overlay page, scroll down till you see links for the countries and click on the country you want to see the AdSense performance for. Once you do that, you will see a city/region wise breakup for that particular country.
In the country view, click on the “None” dimension link and select any of the dimensions from the available list. You can click on any one of them. Once you do that a new report will load based on that dimension.
On this page, you will now see an additional tab which displays the AdSense revenue for that particular geo-location or country to you. This data might be an estimate but it does provide you with a way to check on how AdSense is performing in a particular country, city or region.
With this data in hand, you can easily replace Google AdSense units with higher performing ones in those countries. Of course, everything is trial and error so you have to make your own judgments here. However, hopefully this guide should help you target your ads better and maximize your revenues.