How Apple Captures A Majority of the Total Profits in the Smartphone Industry

iPhone 4S Components Cost $188, Same as iPhone 4

There’s a reason why Apple has more than 50% of the total profits of the smartphone industry, despite having a much smaller market share. It’s this:

After the Apple iPhone 4 was released last year, iSuppli reported that the total cost of its components was $188. Today, iSuppli revealed the cost of the components used in the iPhone 4S which was launched last week, and it’s the same as that of the iPhone 4 – $188.

Despite having much more powerful hardware, the total cost of components for the iPhone 4S is the same as that of the iPhone 4. This is not only a testament to the generalized form of Moore’s law, but also to the operational genius that is Tim Cook.

iPhone 4S Launch by Tim Cook

The iPhone 4S, like the iPhone 4 at launch, will have minimum gross hardware margins of more than 65%, with the total cost of components and manufacturing coming to $196 for the 16 GB iPhone 4S.

Here’s what its gross profit margins will be on each of these devices:

16 GB iPhone 4S: 67%
32 GB iPhone 4S: 69%
64 GB iPhone 4S: 68%

Apple makes more than $400 on each iPhone 4S unit it sells.

Such margins are unheard of in any industry as competitive as the smartphone industry. Apple is playing in a highly competitive market, yet it’s making profits as if it were a monopoly.

Choosing the same design and some of the same components as the iPhone 4 for the iPhone 4S has enabled Apple to reduce its overall cost of manufacturing the device.

Kudos to Tim Cook and Apple!

Samsung Galaxy Nexus vs Apple iPhone 4S

Apple launched the new iPhone 4S earlier this month, while Samsung and Google launched their new flagship smartphone, the Samsung Galaxy Nexus, today. The iPhone 4S had a slow start, but it has been showing some great sales numbers, with over 4 million sold in the launch weekend.

While the iPhone 4S is a significant improvement over the iPhone 4 internally, I have a few gripes with the display size, the low amount of RAM and the lack of a new design.

Google’s new Galaxy Nexus comes with the new Android Ice Cream Sandwich, which is supposed to unify Android on tablets and smartphones.

Samsung Galaxy Nexus vs Apple iPhone 4S

In this post, I will try to compare the Samsung Galaxy Nexus with the Apple iPhone 4S based on the information we have available right now. It may not be a very accurate guide, but it should give you a good idea about which phone you should buy.


The Samsung Galaxy Nexus sports a new design and is slimmer than most new smartphones, including the iPhone 4S. It has dimensions of 135.5 x 67.9 x 8.9 mm and weighs 135 gms. In comparison, the iPhone 4S has dimensions of 115.2 x 58.6 x 9.3 mm. It weighs 140 gms. Despite being much bigger than the iPhone 4S, it is a tad slimmer.

I, for one, prefer the Samsung Galaxy Nexus to the Apple iPhone 4S, at least when it comes to design. Judging from the initial reviews, the Samsung Galaxy Nexus seems to have great build quality as well.

When it comes to design, I would definitely go with the Galaxy Nexus.


The display is one of the strongest features in favor of the Galaxy Nexus. It comes with a 4.65 inch Super AMOLED display with a resolution of 1280 x 720 pixels. This is one of the highest resolution displays seen in smartphones.

On the other hand, the Apple iPhone 4S comes with a 3.5 inch IPS LCD retina display with a resolution of 960 x 640 pixels, the same as the iPhone 4.

When it comes to the display, the Galaxy Nexus beats the iPhone 4S in terms of every parameter – size, resolution and display quality.

The Galaxy Nexus is the clear winner here.


The Apple iPhone 4S runs the latest version of iOS – iOS 5. The Samsung Galaxy Nexus runs the latest version of Android – Android 4.0 Ice Cream Sandwich.

Both are excellent operating systems and come with tons of new features. There isn’t much you would miss with either one. This one is completely subjective. Just for the record, I prefer Android.

Additionally, Apple has a much better selection of apps and games, but I have been able to find whatever apps I most need in Android as well.

The iPhone 4S may have a slight edge here.


It’s a bit complicated when it comes to the hardware. The iPhone 4S comes with the new Apple A5 processor clocked at 800 MHz (same as the iPad 2) and a PowerVR SGX543MP2 GPU. The Galaxy Nexus comes with a 1.2 GHz TI OMAP 4460 processor and a PowerVR SGX540. The iPhone 4S has only 512 MB of RAM, while the Galaxy Nexus comes with 1 GB of RAM.

Going by the specs, it may seem that the Galaxy Nexus has a slight edge here. The iPhone 4S has better graphics, while the Galaxy Nexus seems to have a faster processor and more RAM. However, the overall processor-graphics-RAM combo in the iPhone 4S is more powerful than in the Galaxy Nexus.

Apple has completely optimized the iPhone 4S to run iOS 5, and it will presumably be much faster and responsive than the Galaxy Nexus running Android, despite it having more RAM and a bulkier processor.

The jury is still out on this one, but I would go with the iPhone 4S on this one.


Samsung Galaxy Nexus – 5 MP camera with autofocus and flash.

Apple iPhone 4S – 8 MP camera with autofocus and flash.

I don’t know why Google and Samsung skimped on this one. This is one area where the iPhone 4S clearly beats the Samsung Galaxy Nexus. The iPhone 4S has possibly the best smartphone camera right now. All camera samples of the iPhone 4S suggest so. Meanwhile, the Galaxy Nexus can hardly compete with the Galaxy S II, let alone the iPhone 4S.

The iPhone 4S wins this round!

Other Stuff

The Galaxy Nexus will come with LTE connectivity. The iPhone 4S tops out at HSPA. I wouldn’t lend much weight to this point though.

The battery life in the iPhone 4S will presumably be much better than the battery life in the Galaxy Nexus, thanks to the more optimized software, lack of LTE, smaller display and other factors.


Both the iPhone 4S and the Galaxy Nexus are excellent phones. They are the best smartphones on the planet right now. This is not the most accurate comparison of the two, but it should give you a pretty good idea of which one you want to buy.

I would go with a Samsung Galaxy Nexus mainly due to the excellent display (I watch a lot of movies and read a lot on my device). If you want a better camera, more apps and a better gaming experience, go with the iPhone 4S.

Again, it’s subjective. You can’t go wrong with either one.

On HP’s Board, its CEO and its Future

HP has been in the news for all the wrong reasons this year. First of all, its board fired its CEO Mark Hurd over a sexual harassment scandal, which turned out to be something trivial. That was a huge mistake on the part of HP’s board, because Mark Hurd was probably one of the best CEOs HP could have had, and firing him made the stock tank.

After that it poached Leo Apotheker from SAP, who in an attempt to revitalize HP, announced that HP would be spinning off its PC business and would try to become a software company with the $10 billion acquisition of Autonomy, which by many analyst estimates, was overpriced.

Did I mention that it also killed webOS and organized a TouchPad fire sale which cost HP hundreds of millions of dollars?

Leo had always been a software guy, and coming from SAP, his strategy for HP would have eventually ended up with HP venturing into software. At least he was doing something to keep HP relevant in the impending future (which could arguably have been the right move, considering how well IBM had done after selling off the consumer PC business to Lenovo).

HP’s stock has dropped almost 30-40% since Mark Hurd’s reign, and apparently, its board is now in a state of panic. It seems to be considering firing Apotheker, and rethink its strategy. The markets seem to be cheering the board’s latest decision with the stock jumping almost 10% today. It may be right this time, but it is definitely the worst board I’ve ever seen. Even Yahoo’s board isn’t so temperamental and confused.

The next few months will be very instrumental in deciding HP’s future. The decisions its incompetent board makes will decide whether HP will live on for the next decade, or if it will fade away into obscurity.

Why Amazon May Have the Best Chance at Dethroning the iPad

AmazonThe iPad currently commands more than an 80% market share of the entire tablet market. It sells way more than all the other tablets combined, and beats every other tablet on both, price and user experience.

Traditionally, Apple products have always offered the best user experience, but have always been priced at a premium. With the iPad, Apple managed to not only offer the best tablet experience, but also the lowest price among all tablet manufacturers, thanks to its excellent operational efficiency. Without sacrificing margins, Apple still makes a hefty profit on each iPad, and undercuts most other players like Samsung, Motorola and HTC.

The Samsung Galaxy Tab was a moderate success, and the new Galaxy Tab 10.1 is currently mired in litigation in the U.K. and the U.S., the most important markets.

Amazon is rumored to be working on a new tablet which will be based on Android. Here’s why I think Amazon has the best chance at offering a good alternative to the iPad, and maybe even surpassing it, at least in terms of sales.


Last week, most of us had a very surprising revelation. Before HP announced that it would be discontinuing webOS smartphones and tablets, the HP TouchPad had abysmal sales. More than 90% of the limited TouchPad inventory was lying untouched. But then, it slashed the price of the HP TouchPad to $99 in the most popular fire sale of the year.

What followed was not entirely unexpected, but it did give us a lot of insight into what consumers really want. In less than a day, almost all the available HP TouchPads were sold out as consumers flocked to buy them for $99. I wanted to buy one too, but ran out of luck.

Amazon is expected to launch its tablet at a much lower price than the current crop of tablets. After the Kindle experience, Amazon knows that it stands to make the most money by selling its tablet to consumers at or slightly above cost, and then making money on digital content like ebooks, movies, videos, music etc. It is apparently working on two tablets currently, both of which will undercut the iPad.


Consumers now expect an entire ecosystem with their devices. After Apple, Amazon is possibly best equipped to provide them with one. An Amazon tablet would come integrated with various Amazon services like the Kindle store, Amazon Appstore, Amazon’s Cloud Drive, Music Store, Amazon Instant Video etc.

Most of the other Android tablet manufacturers cannot provide the kind of ecosystem that Amazon can. They also make money from hardware sales, so they cannot undercut the iPad without taking a hit.

This is why Amazon has the best chance at capturing a large portion of the tablet market.

I’m definitely buying an Amazon tablet, are you?

Why Tim Cook is the Right Man to Follow Steve Jobs [Editorial]

Unless you are living under a rock, then you probably already know about the biggest news story of the year. On Wednesday afternoon Copertino time, Apple announced that Steve Jobs had stepped down from his position as CEO of the company. He was immediately elected the Chairman of the Board, and remains an employee of Apple. Many news outlets, both in and out of the world of technology, immediately began speculating about the future of Apple.

There is no reason to ignore what Jobs did at Apple. He almost single handedly saved the company from certain doom in the late 90s. Many believed that Apple has never going to come back from their product failures in the early part of that decade, but he introduced a series of products that changes technology as we know it. Through it all, however, he has had one man by his side: Tim Cook.


The other side of Apple’s announcement on Wednesday was the naming of their new CEO. That person is former COO Tim Cook, who was hand picked by Jobs to take the reins following his departure. Cook, who first joined Apple as a senior VP following Jobs’ return to the company in 1998, has acted as the head of the company across all of Jobs’ lengthy medical leaves in the past.

I know that many people are questioning why Jobs picked this former IBM and Compaq guy as his successor. They have wondered why the new CEO isn’t Johnny Ives, the Senior VP of Industrial Design, or Scott Forstall, the Senior VP of iOS Software. That reason is simple, when you think about it. Steve wanted it to be Cook.

The Best Y Combinator Demo Day Startups

“A million dollars isn’t cool. You know what’s cool? A billion dollars.”

This quote by Sean Parker in The Social Network seems to have become the motto of every new Silicon Valley startup. With most of YC’s new batch already having enough runway, thanks to Yuri Milner’s investment of $150,000, they don’t have to worry a lot about capital initially, and can afford to dream big.

A few days ago, Y Combinator hosted the summer session of its Demo Day event, where its current batch of startups showcased their offerings to audiences comprising mainly of angel investors and VC firms.

There were 63 new startups in this batch, which made the event very exciting. Here are some of them which I think are most likely to be very successful, possibly billion dollar businesses.


Parse is Heroku for mobile apps. It provides cloud services for mobile applications and enables Android and iOS developers to add a backend to their mobile apps easily, abstracting away the boring details.

Heroku was acquired by for $212 million. With mobile booming, Parse could easily be a much bigger business.


Double Recall might be what most web publishers and brand name advertisers have been waiting for. It allows companies to launch brand building campaigns which compel users to read ads and enter them into a textbox for much better brand recall and engagement. It is much more effective than standard display ads, and may provide a much better alternative to paywalls.


Vidyard is Youtube for businesses. It makes it easy for businesses to host videos, and provides detailed analytics for each video. It is much more suited to businesses and offers the ease of uploading and embedding videos like Youtube, adding custom thumbnails, using custom skins etc., while offering much more control than Youtube.


Interview Street is a platform which helps companies hire the best programmers, using much better programming puzzles, customizable by the companies. Recruiting is a very lucrative opportunity especially when there is a hiring boom right now for programmers and engineers. Interview Street gets a hefty cut every time a candidate is hired.


Market Brief is like Bloomberg News, for company filings. It scans through thousands of SEC filings and generates articles automatically, based on what it deems newsworthy. It already has multiple new organizations and financial research outlets as users.

You can check out the entire list of YC startups which launched in this batch here – Y Combinator Demo Day: The Ultimate Roundup

Why I’m Dying to Buy the HP TouchPad, And You Should Too

As all of you probably know by now, HP killed webOS on its earnings call this week. It also announced that it will be liquidating its TouchPad stock and selling it at fire sale prices – $99 for the 16GB TouchPad and $149 for the 32 GB TouchPad. After that announcement, the TouchPads which weren’t selling at all, became the top selling gadgets of the week.

I have been trying to get my hands on one since 2 days now, but everywhere I check, it’s just sold out. Anyways, a lot of people still aren’t convinced if the TouchPad is a good buy at $99. This post is meant to knock some sense into them.

HP TouchPad

Here’s why I’m dying to buy the HP TouchPad, and you should too:

It’s only $99, dude!

If you said that it wasn’t worth buying the TouchPad at $499, when you could buy the iPad 2 instead, I would totally agree with you.

But with the TouchPad priced at $99, it’d be stupid to not buy it. The hardware powering the TouchPad is really good. It comes with a dual core 1.2 GHz Snapdragon processor, 1 GB RAM and 9.7 inch capacitive display. The cost of these components alone is way more than $99. Besides, there are very few tablets which offer this kind of hardware right now. Compared to those that do, the TouchPad is priced at least 80% lower.

You cannot even get a Chinese knockoff tablet for $99. If you were to just foot the bill of the components used to manufacture the TouchPad, you would be paying more than $200. There has never been a better bargain in the tablet world.

Android for the WIN!

You may be wary of the TouchPad, considering that webOS isn’t as good as iOS or Android. However, here’s some good news. As soon as word of the TouchPad fire sale got out, a group of Android hackers has already announced that they will be porting Android to the TouchPad. While it won’t be getting Honeycomb, it will definitely get a Gingerbread port, and quite possibly, an Ice Cream Sandwich port as well.

I currently have a Nook Color, and trust me, sometimes, support of the dev community is what you want more than great hardware. The dev community has transformed the Nook Color from a puny eBook reader to an excellent Android tablet. They can definitely work wonders with the HP TouchPad, which is a beast in terms of hardware.

webOS isn’t that bad

Even if you don’t see yourself installing Android on the TouchPad, webOS definitely isn’t so bad that it doesn’t deserve even $99, especially when coupled with such awesome hardware. Screw apps, even if you just use it for web browsing, reading books and for an occasional movie, it’s definitely worth the money.

Well, I doubt you can get one now, but if you can, go for it.

Who Could Apple Buy to Bolster Its Patent Portfolio?

AppleThe famed patent wars in which every mobile company has been involved in the last few months, saw a very interesting twist on August 15 when Google announced that it would buy Motorola.

Google had been until recently the underdog when it came to patents with only about 2000 patents in its portfolio. Now, it came to possess one of the largest patent portfolios with over 20,000 patents and more than 7,500 pending patent applications.

Acquiring Motorola gave Google not only the means to defend Android and its hardware partners against patent lawsuits, but also its own hardware manufacturing arm and possibly a wild card entry to get back into the Digital TV business.

(Read More: Google’s Ace in the Hole: Motorola)

However, the last week hasn’t been very positive for Apple. A German court suspended Apple’s injunction which prevented Samsung from selling its Galaxy Tab 10.1 Android tablet in the European Union, which means that the greatest threat to the iPad 2 is back on the market. Additionally, HTC filed a patent infringement lawsuit against Apple, seeking a ban on almost all Apple products in the U.S.

It seems that the tides have turned against Apple in less than 2 days, though we cannot know the results of any of these lawsuits for sure.

However, many analysts and industry observers seem to agree that Apple needs to further bulk up its patent portfolio. With $76.2 billion in cash, Apple can easily afford to do so.

Here are two potential acquisition targets for Apple, which are already on the block.

1. InterDigital

OK, this one is obvious. After Google lost the Nortel patent portfolio to Apple and Microsoft, rumors indicated that Google was planning to buy InterDigital which held over 8,800 patents related to wireless technology. This caused InterDigital’s stock to jump over 65% in 3 days, but now that the deal is obviously not happening, it’s already down 20%.

Anyways, Apple could probably snag InterDigital and its patents now for less than $4 billion, since Google is out of the race, assuming no one else jumps in.

2. Kodak

This is the other potential acquisition target for Apple. It may seem out of the blue, but Kodak, the camera giant of yore, has close to 1,100 digital imaging patents related to processing and storing digital images. The technology covered by those patents is likely used by almost every digital camera out there, including mobile cameras. Kodak also has loads of other patents, the combined value of which is estimated to be close to $3 billion. It has already sued Apple and RIM for infringement, so it obviously thinks that those patents hold some value.

By buying Kodak, Apple could not only get out of this lawsuit, but also demand licensing fees from other mobile companies like HTC, Nokia, Samsung and Sony Ericsson.

How Nokia Could Save Itself and Dominate the Smartphone Market Again – My Thoughts

Nokia is clearly in a very bad position right now. It has screwed up badly in the last couple of years, and is completely behind the curve. Symbian used to be the leader in smartphones, but now it has just been relegated to the sidelines by Android, iOS and surprisingly, even Windows Phone 7.

If there is any other company which is doing as badly as Nokia, it’s Research in Motion. Even they used to lead the U.S. smartphone market, but now their flagship Blackberry devices have been completely trounced by iOS and Android.

Nokia’s CEO, Stephen Elop, couldn’t have been more right when he said that Nokia was on a burning platform. However, I don’t quite agree with what his proposed solution to the problem was: Windows Phone 7.

Nokia effectively ditched Symbian and officially adopted Windows Phone 7 as its primary OS months ago. It will likely launch a couple of Windows Phone 7 devices before the end of 2011.

Even so, with HTC, Samsung and LG already in the game, I doubt that the Windows Phone 7 deal will save Nokia.

Here’s my take on what Nokia should do to avoid almost certain death.

Launch Devices on Multiple Platforms

As the saying goes, don’t put all your eggs in one basket. Especially when it’s Microsoft’s.

Nokia may think that Microsoft’s Windows Phone 7 may be the dominant smartphone in the future, but no one knows how it might play out. It could turn out that Android may remain the most popular smartphone platform for a long time.

Instead of trying to predict which platform will be the leading one in the future, Nokia should try to do what it does best – hardware.

Nokia’s expertise lies in building quality, inexpensive smartphones which offer excellent value for money. It has some of the best production facilities and distribution network worldwide.

If I were Nokia, I would continue to build Symbian, as well as MeeGo smartphones (it seems to have received some great reviews). Additionally, I would also ship smartphones powered by both Windows Phone 7 and Android.

That way, Nokia’s future wouldn’t remain tied to any particular platform.

Three Devices Per Platform

Nokia currently has over 20 different smartphones powered by the Symbian OS, and even more feature phones powered by S40. Many of them hardly differ at all. If you want to buy an iPhone, you just go ahead an buy an iPhone.

However, if you want to buy a Nokia device, you just end up getting confused and then buy a phone which you are not sure you really like. Too many choices can really suck.

Nokia should develop smartphones powered by these four platforms – Android, Windows Phone 7, Symbian and MeeGo, but only 2 or 3 devices for each platform.


The budget smartphone should be an inexpensive, budget device priced around $200-$300 without contract. It could have a 3.5 inch capacitive LCD display, a 2.0 MP or 3.2 MP camera and 4 GB of storage. But it should have at least 512 MB RAM and a 1 GHz processor.

Mid Range

The mid-range smartphone should be priced at around $400-$500. It should come with a 4 inch capacitive S-LCD display, a 5 MP camera and 8-16 GB of internal memory. This device should come with a 1.4 GHz single core processor, or a 1 GHz dual core processor, with 1 GB RAM.


This would be the best smartphone on the planet. It should be priced at around $600-$700, and come with a 4.3 inch SuperAMOLED display. It should have an 8.1 MP or 12 MP camera, and be powered by the best hardware available – 1-2 GB of RAM, coupled with a something like the Nvidia Kal-El chip – a quad core processor. This should offer 32 GB or 64 GB of internal storage.

With these three devices on each platform, Nokia should be in a position to dominate the smartphone market.

The Killer Stroke

Nokia should use only the stock version of Android, so that it can push out updates faster than the other manufacturers. It seems that Nokia plans to customize Windows Phone 7; it should scrap those plans.

And finally, here’s the killer stroke:

Nokia should produce only three devices, based on the specifications I outlined above, for all the four platforms.

It should allow users to buy a device, and then allow them to choose whichever OS they want to install on it. All the three devices are powerful enough to run any of the 4 operating systems easily.

This way, anyone looking to buy a smartphone can buy a Nokia device without having to choose between platforms – he can just install whichever OS he wants. Nokia could also provide a dual booting option if it wanted.

This will have another advantage: Nokia will have to produce only three devices. This will alllow it to produce them at a much lower cost, with many components used in all of them. It could potentially be able to price them lower than any of its competitors.

Additionally, Nokia should refresh its new product line only once an year, like Apple. This way, when a consumer buys a Nokia phone, he will be assured that his phone won’t become outdated in a month.

With this product strategy, I believe Nokia could regain the top position in the smartphone market. If anyone would want to buy a phone, he would just have to choose between the Nokia phone, or the iPhone. With 4 OS options on the former, I bet most would choose the Nokia phone.

I haven’t really thought this through, but I think this would be the best strategy for Nokia. What do you think? Comments, please.

Buying Guide: Best Windows Phone 7 Smartphones in India [2011]

Unlike many others, I quite like Windows Phone 7. Lately, I had gotten bored with Android, and I had a chance to try out a friend’s Windows Phone 7 device. The new tiles based user interface is a refreshing change from the standard icon based fare on both Android and iOS. It may not have hundreds of thousands of apps like the Apple App Store or the Android Market, but it does offer most of the essential ones. Additionally, one of the best things about Windows Phone 7 is that Microsoft enforces a set of minimum hardware requirements, which makes sure that even the mid range Windows Phone 7 devices are fast and responsive. You also don’t have to worry about OS upgrades; every Windows Phone 7 device will get the Mango upgrade.

Until recently, most Windows Phone 7 devices were priced prohibitively high, in the Rs 25,000 to Rs 30,000 range. In the last month, there have been a series of price cuts, which have brought some great Windows Phone 7 devices in the Rs 15,000 price range.

There are only a few Windows Phone 7 devices available in India. Of the available options, if I had to buy one, it would probably be the

HTC Mozart

HTC Mozart

Buy the HTC Mozart at Flipkart

The HTC Mozart was one of the best Windows Phone 7 devices which were released in the initial wave. Despite having a smaller display than the other phones, it received rave reviews.

It comes with a 3.7 inch S-LCD display with a resolution of 480 x 800 pixels. It has an 8 MP camera with autofocus and Xenon flash, probably one of the best in the entire spectrum of Windows Phone 7 devices.

It comes with a 1 GHz Scorpion processor and an Adreno 200 GPU with 576 MB RAM. It has 8 GB internal storage and offers all the standard connectivity options – Wi-Fi 802.11 b/g/n, Bluetooth 2.1 with A2DP, 3G HSDPA and is powered by a 1300 mAh battery.

If you still aren’t convinced, here’s the best part. It is now available for just Rs 16,499. This makes it the cheapest Windows Phone 7 device in India. It offers the most bang for your buck from the current crop of WP7 smartphones.



Buy the HTC HD7 at Flipkart

This is another good Windows Phone 7 option available to Indians. It comes with a bigger 4.3 inch LCD display, with the same resolution – 480 x 800 pixels. It is powered by the same processor – 1 GHz Scorpion – and has the same GPU – Adreno 200. It also has the exact same amount of RAM – 576 MB.

However, there is one shortcoming – it comes with a 5 MP camera, which isn’t as good as the HTC Mozart’s 8 MP shooter.

It’s also a bit more expensive than the HTC Mozart, at Rs 17,599.

If I had to choose between the two, I would go with the Mozart.

Dell Venue Pro

Dell Venue Pro

Buy the Dell Venue Pro at Flipkart

The Dell Venue Pro was the phone that caught my attention when it was first unveiled as part of the Windows Phone 7 lineup. It was different from all the other WP7 devices, with a vertical sliding QWERTY keypad.

It has identical hardware under the hood – 1 GHz Scorpion CPU, Adreno 200 GPU, and slightly less RAM – 512 MB. It comes with a 5 MP camera too.

It has a 4.1 inch AMOLED display with a resolution of 480 x 800 pixels. While it beats the Mozart in terms of display size and quality, and the presence of a physical keypad, it is much more expensive, at Rs 23,999.

If You Can Wait…

If you aren’t in a hurry, you might want to wait for a couple of months. Microsoft is planning to launch a series of new Windows Phone 7 smartphones by HTC, Samsung, LG and of course, Nokia. They will definitely be much better than the current crop in terms of hardware, and should be priced in the Rs 25,000 to Rs 30,000 range.

Some of them may also be budget devices priced under Rs 20,000.

You might also want to check out my Android Smartphone Buying Guide for 2011.