The blogosphere is all buzzed today with the news of Bing stopping its cashback program where they gave cash back to users who purchased products using Bing search. Microsoft has said that they are stopping the program because of low use, however, there might be more things than what meets the eye.
Let me point you to some facts, around more than a month ago, Business Insider ran a chart stating Microsoft’s online services division loss, a staggering loss of $711 million for the first quarter, this included Bing too.
Now, Microsoft did advertise Bing on both television and on the internet in a very bullish manner, however, do not expect that in itself to contribute towards the $711 million first quarter loss.
Considering that Microsoft pulled out Bing after the second quarter would definitely mean that their online services division has been looking at some very huge losses this quarter too, and most likely Bing cashback is a major contributor towards it.
Rest aside, Microsoft took a huge gamble with Bing Cashback and believe me it is in much larger use than Microsoft suggests, if you do not believe me, just take a look at forums which post about deals and you will understand what I am talking about.
What do you think is the real reason Microsoft stopped Bing Cashback, it is because of lack of use, or is it because of the dent the losses are causing into Microsoft’s revenue?