Google, the company and the brand has grown tremendously over the years. It is known best for it’s innovations and best use of technology. However, not each and every technology that Google provides is created by them. They have been purchasing companies, both small and big to supplement their existing technologies and to create new ones.
This approach is of course beneficial, as they do not have to start from scratch and get access to a readymade and proven technology. However, not every company that Google has set their eyes on have accepted the deals. There have been quite a few companies who have rejected lucrative Google offers too.
So who are the braveheart companies who rejected offers from Google? Let us take a look at the companies from what we know. I have tried my best to include most of them, however, if you do know of any other busted deals, feel free to leave a comment.
Google’s aim to take over the local search market took a huge jolt when Yelp walked out of discussions. There is still a lot of speculation, whether it was Google or Yelp who actually walked out of the deal. However, the deal is now off the table and you will no longer see a Google-Yelp merger, at-least in the near future.
Lala is a music company which allows users to stream music online. Though Lala was bought by Apple, there are speculations that Google had tried to buy them out before Apple did. However, Google now have a new deal with Lala to help users discover new music in Google music search
Twitter has always been a target for the tech biggies including Google, Microsoft and Facebook. There were talks held between Google and Twitter for a possible buyout, however, Evan Williams held out splendidly and did not sell under pressure. Twitter now has deals with both Microsoft and Google, and are also making money and profitable.
There were rumors going around in 2008 that Skype and Google are in talks for a partnership, however, nothing came out of it. Acquiring Skype would have given a huge boost to Google, however, they do have Google Voice which has taken off in a good way and have also acquired Gizmo5 recently.
Friendster was perhaps the first company to not go along with Google. They rejected a deal from Google in 2004. Google then went ahead to create Orkut, which is one of the most popular social networking sites in India and Brazil.
Other Notable Failures
There have been other notable failures in the past, which failed at negotiation stages or due to governmental policies, these include:
- Google-Yahoo Search deal
- Begun Acquisition (Russia)
Are there any other failed Google Deals you have come across? Let us know through your comments.he