Facebook today announced that it has crossed the milestone of 100 million active users in India. Interestingly, more than 84 million of those are connecting through mobile.
India is only the second country after the United States to cross the milestone. Set up in 2004, Facebook has 1.23 billion users across the world as of December 31, 2013. The company set up their India office in Hyderabad in 2010 when there were 8 million Facebook users in the country.
“The internet not only connects us to our friends, families and communities, it is also the foundation of a global knowledge economy. Today, we have more than 100 million people who access Facebook actively in India each month. We’ve only just begun. Facebook’s mission is to give people the power to share, and to make the world more open and connected.”
– Kevin D’Souza, Head of Growth & Mobile Partnerships, Facebook India
According to an interview with Economic Times, Javier Olivan, Vice President, Growth & Analytics, Facebook, stated that the next goal for Facebook is 1 billion users in India. He pointed out three broad points as part of a 10-year road map to increase its user base in India manifold.
One, work with telecom, technology, and handset companies to increase internet penetration. Two, provide free basic Internet services to mobile users, and nudge them to embrace data, as it has done in the Philippines and Paraguay. Three, give product development a mobile-first orientation.
Facebook had recently announced internet.org, a global partnership with the goal of connecting the next 5 billion people around the world, to make the same access and opportunity available to everyone. According to Kevin, the company is looking towards like-minded partners who want to innovate, and share the same vision as them, to understand better how internet access can be increased to reach millions more people across India.