Did Twitter CEO Just Take a Potshot at Goo.gl and Fb.me?

Twitter CEO Evan Williams just posted a photograph on his Twitter timeline with the tweet Miles w/bit.ly bear, the picture in question as you can see below, has Evan’s son along with a bear wearing a Bit.ly Tshirt.

Considering that Google’s URL shortening service Goo.gl and Facebook’s Fb.me were released today, this tweet (no matter how sincere a reference to Bit.ly might seem) could either be a direct potshot at both Google and Facebook, or a indication to Bit.ly that nothing has changed as far as the new launches are concerned.
What do you think is the real cause behind this tweet? Is is a Potshot or a assurance to Bit.ly by the Twitter CEO?
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I want that shirt! but I think its definitely a potshot