Isn’t it ironic that Twitter as a platform has hardly begun to generate revenue, whereas others who have exploited the platform, have made huge revenues off it. In a startling news, Dell has made a cool revenue of over $6.5 million over the past two years.. from TWITTER.
Dell has several Twitter accounts which they use to promote products and provide customer support to their customers.
It is really amazing that someone has made that much money off Twitter. However, where does Twitter stand? If you ask me, Twitter stands in a very very lucrative position, as it is their platform that has been making revenue for others, and considering that, it would not be hard for them to sign a $1 million deal with Dell or for that matter any big cash cow to use Twitter to promote their brands or products.
Though many may think of it as a revenue loss for Twitter, this revelation makes them more stronger than they ever were, and in a very ripe position to start monetizing their system and to sign on lucrative deals.
With Google going live with their Real-time search in collaboration with Twitter, think of how much influence a premium advertiser on Twitter could have on Twitter itself, and on search results too. Just post a hot deal, it will be promoted on Twitter and users searching for those products will see them as real-time search results.
I personally wish that this would turn into something that Twitter has always been longing for, after all it is simply not just about What you are doinganymore.
What do you think? Let us know about your thoughts.