Aggressive growth can only be achieved through Inorganic growth

Today I logged in to Google Plus again only to find half of my Indian acquaintances having stopped using Google Plus. I wonder what took them this long. I stopped the very next day I ‘got in’.



I was more annoyed that my funny, smart twitterers with wicked sense of humor were just pretentious on twitter and all smart and boring on Google Plus. Why? Because Robert Scoble and other have started using Google Plus at their blog and highly interactive commenter.   Anyhow, I guess it got annoying and boring for them as well eventually that they stopped plus-ing (?). Google recently announced that they have crossed 25 million users on Google Plus. That’s quite an achievement on its own. Facebook took 3 whole years to achieve that mark. Although it’s unjust to compare Facebook and Google Plus as Google is widely known brand.

The point is,   none of my Indian acquaintances are active on Google Plus. When Google Plus crossed 20 million users last week, according to comScore, 2.85 million users were from India making India the second largest country to use Google Plus. So is it true that aggressive growth can only be achieved through inorganic growth? Why are my Indian friends finding it difficult to get used to Google Plus?

First, Circles is a new concept and if users do not add the right kind of people in their circle the social network gets extremely boring. I recently came across a site ( that has grouped people in accordance to what they update. People are categorized into Artists and designers, Podcasters, Bloggers, Women in Tech and so on. Once you populate your circles even Google Plus can be fun.

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Apurva Chaudhary

Apurva is a tech enthusiast, works at ClassMatrix , cycles on her Firefox Cyclone, and runs a newsletter at Techknots . Follow her on Twitter