GoDaddy has been creating new ads every year for the Super Bowl. However, it looks like they are also offering a new coupon code which will allow you to register 99c domains for 1 year.
Users will be able to purchase a domain name for 1 year by just paying 99 cents, an additional ICANN fees of 18 cents will take the final price to $1.17. To avail of this offer make sure to use the coupon code BOWL2010 (thanks Slick Deals) before you checkout with your domain.
This coupon code might not lost for a long time, so hurry and get your own domain name before it expires.