The rise and popularity of smartphone cameras has relatively brought down the demand for compact and point-and-shoot cameras, leaving camera makers with one option less in the camera market. However, Nikon doesn’t seem to let go that option of compact cameras, and hence has come up with a camera that is powered by Android.
And who said that Android was only made for smartphones? At least Nikon doesn’t think so, as the multinational company competing with Canon, has taken a new leap by announcing its first Android powered point-and-shoot camera, the Coolpix S800c, which is being marketed as a “social imaging device”.
The Nikon Coolpix S800c is powered by Android Gingerbread and features a 16 megapixel sensor. It includes the usual 10x optical zoom covering from a wide-angle of 25-250mm. The lens is bolstered with Nikon’s VR optical image stabilization for blur-free photos and stable HD video, even while handheld.
The most prominent feature is the 3.5-inch OLED touch screen on the rear end, enabling the camera user to use Android apps and browse the Web. This means that the camera supports built-in Wi-Fi, and also includes a GPS.
The Wi-Fi and GPS addition is nothing new. In recent years, several camera makers have enabled Wi-Fi capabilities, which is an effort to improve the falling growth of cameras and also to compete with smartphones.
The new Nikon S800c provides access to applications for games, productivity and email, including Nikon’s photo storage and sharing site, my Picturetown. Users will also able to watch video downloaded from Google Play right on their camera.
The lightweight Android powered camera weighs just 6.5 ounces and measures 1.1-inch in thickness. Nikon plans to launch the S800c in the U.S. in September with a $349 price tag. The camera is now available for pre-order, in either black or white.
According to the statistics shared by Flickr, the most popular cameras in the Flickr Community is the Apple iPhone 4S, which just overtook the Apple iPhone 4, and includes high end professional cameras below them.
In the Point and Shoot category, Canon PowerShot S95 tops the list, however, with the release of Nikon’s S800c compact camera powered by Android, we can expect the camera to overtake and take the top place in the near future.
You can view some of the sample image shared by Nikon here.
Nikon Coolpix S800c Full Specifications:
- Type: Compact Digital Camera
- Effective Pixels: 16.0 million
- Image Sensor: CMOS
- Sensor Size: 1/2.3 in.
- Total Pixels: 16.79 million (approx.)
- Lens: 10x optical Zoom, NIKKOR ED glass lens
- Lens Focal Length: 4.5-45.0mm
- Lens f/-number: f/3.2-5.8
- Lens Construction: 8 elements in 8 groups
- Lens Zoom: 10x
- Digital Zoom: Up to 4x (angle of view equivalent to that of approx. 1000mm lens in 35mm  format)
- Vibration Reduction: Combination of Lens-shift and Electronic VR (still pictures)
- Autofocus (AF): Contrast-detect TTL AF
- Autofocus (AF) Focus-area selection: Auto (9-area automatic selection), Center, Face priority, Subject tracking
- Focus Range: [W]: Approx. 1 ft. 8 in. (50 cm.) to infinity, [T]: Approx. 3 ft. 4 in. (1 m.) to infinity, Macro close-up mode: Approx. 4 in. (10 cm.) to infinity
- Focus Lock: Yes
- Monitor Size: 3.5 in. diagonal
- Monitor Type: OLED (touch panel) with Anti-reflection coating, Touch screen control
- Wi-Fi Functionality: Yes
- GPS: Yes (Built-in)
- ISO Sensitivity: ISO 125-3200, ISO 3200 (available when using Auto mode)