The New York Times Q2 Earnings: Revenues Flat at $515 Million, Digital Subscriptions Look Promising

NYT reported its earnings for the second quarter of 2012 on July 26, bang in the midst of the earnings season.

It posted revenues of $515 million with advertising contributing nearly $244 million and its traditional print circulation business contributing $233 million to the mix. It managed to grow its revenues only by a marginal 0.6% this quarter, which is what usually happens when you operate in a declining industry trying to make sense of how the internet works.

It posted an operating loss of $143 million, and a net loss of $88 million. While its print ad revenues continue to decline, it isn’t doing very well on the digital ad front either. Circulation revenue growth is being driven primarily by its increasing traction in digital subscriptions. It managed to increase its digital subscriber base to 532,000, up 13% over the last sequential quarter.

NYT’s CEO said:

“Our second-quarter results reflect our ongoing strides in repositioning the Times Company for an increasingly multiplatform future. The growth in operating profit, excluding depreciation, amortization, severance and special items, was largely driven by continued strength in circulation revenues, which offset advertising revenue declines and led to overall revenue growth of about 1 percent. Total Company circulation revenues rose 8 percent, led by the nearly 11 percent growth at The New York Times Media Group as we continued to expand our digital subscription base and grow our robust consumer revenue stream.

At quarter end, total paid digital subscriptions across the Company were approximately 532,000, up 13 percent from 472,000 as of March 18, 2012, which was the one-year anniversary of’s digital subscription launch. The growth in paid digital subscriptions benefited from our decision to move the gate on from 20 to 10 free articles a month, and from a host of marketing and product initiatives that we have been rolling out this year.

While the advertising market remains challenging, the rate of decline for the Company’s total advertising revenues moderated, due primarily to improved digital advertising revenue trends, compared with first-quarter 2012 levels. This was mainly due to more favorable advertising trends at the About Group, particularly for cost-per-click advertising.”

via NYT – SEC

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