Google Acquires Snapseed to Take on Facebook-Instagram
By on September 17th, 2012

Google has apparently acquired Nik Software, a German software developer which created Snapseed, one of the top iOS apps of 2011 which won the iPad App of the Year award in 2011 and amassed a user base of nearly 9 million users in less than a year. Besides iOS, Snapseed is also available for Mac and Windows, and an Android app is also in the works.

Vic Gundotra who is heading Google’s social efforts, posted on Google+:

“Welcome Nik Software!

Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone. Check out the examples from some of the world’s greatest photographers, and you’ll see what I mean.

This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months. While Google+ is all about creating a better experience across Google, it’s also a destination. And here too, I’m happy to report that we have just crossed 100,000,000 monthly active users on Google+ (plus.google.com and mobile app).”

While Nik Software also creates a number of other popular apps, Snapseed is what drove the acquisition. With Snapseed, Google+ has a much better chance of competing with Facebook and Instagram in the mobile photo sharing space.

Google also announced that it now has more than 400 million users on Google+, with more than 100 million monthly active users.

via The Verge, Google+

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Author: Pathik Google Profile for Pathik
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Pathik has written and can be contacted at pathik@techie-buzz.com.

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