Facebook has released its Q4 and full-year revenue for 2012 today, going beyond the predictions of analysts. The social media giant reported $1.585 billion in revenue for Q4, up by 40 percent year-over-year. Revenue from advertising was $1.33 billion (84% of total revenue), up by 41% year-over-year.
Facebook Reports Q4 Earnings and Full Year 2012 Financial Summary
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Interestingly, CEO Mark Zuckerberg said that Facebook is now a mobile company. “In 2012, we connected over a billion people and became a mobile company. We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.”
Facebook also reported that the monthly active users (MAUs) on the social network are now 1.06 billion as of December 31, 2012, an increase of 25 percent year-over-year. Daily active users (DAUs) on the other hand were 618 million on average for December 2012, an increase of 28% year-over-year.
Mobile MAUs were 680 million as of December 31, 2012, an increase of 57% year-over-year. Mobile DAUs exceeded web DAUs for the first time in the fourth quarter of 2012.
Zuckerberg is very much sure that mobile is where the money lies. He said that the company would focus more on providing better and ‘new mobile experiences’ for users. That being said, Facebook mobile ads are here to stay. “Mobile ads have done well. Ads in newsfeed barely affected level of engagement in Facebook. There’s a big opportunity for us here“, said the Facebook CEO.
Zuckerberg also hinted that it is very much required to go beyond conventional images and text in the ads. This is perhaps a hint for video ads coming to Facebook.