Facebook just reported its earnings for Q3 2012, and the numbers are looking good. It reported $1.262 billion in quarterly revenue, with an operating profit of $377 million, and a net loss of $59 million. While revenue growth was impressive at 32% year-over-year, it posted a loss primarily due to a huge tax bill.
Of the total, it generated $1.09 billion from advertising and $176 million from payments and other fees. Its ad business seems to be improving, and there is still ample room for growth, with Facebook yet to figure out an optimum monetization strategy for its massive mobile user base.
Mark Zuckerberg, Facebook founder and CEO, said:
“As proud as I am that a billion people use Facebook each month, I’m also really happy that over 600 million people now share and connect on Facebook every month using mobile devices. People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform. At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company.”
Facebook’s monthly active users hit 1.01 billion as of September 30, 2012, while its daily active users increased to 584 million. Mobile monthly active users were around 604 million, and continues to grow at a rapid rate.
It made a number of new releases last quarter — it updated its apps for Android and iOS, upgraded its SDK for developers and launched Facebook Gifts, a ton of new advertising products and completed the Instagram acquisition, which seems to be its best yet.