On March 10th 2010, Mozilla announced the launch of Rock Your Firefox. Rock Your Firefox is a place where Firefox users can customize their web experience and learn about cool new add-ons.

The release note says,
We are excited to launch Rock Your Firefox today as a place where Firefox users can learn how to customize their Web experience and discover cool new add-ons.
There are thousands of Firefox Add-ons to choose from and hundreds of millions of people worldwide have already downloaded nearly 2 billion add-ons.
At Rock Your Firefox, we can also find reviews and feedback from users who are using add-ons and this will provide us with different ways to customize our browsing experience. Seemingly new add-ons will be listed on the website every Monday, Wednesday and Friday.
The first add-on to make it to the site is Yoono. It is featured on the homepage right now. Only one Monday has passed since the launch and a new add-on is expected this Wednesday. The site includes heavy details on the featured add-ons and on how to use them. This gives add-on developers a good exposure and users an insight into their favorite add-ons.
Rock Your Firefox is just another initiative from Mozilla to promote everything Firefox. With a concept this good, it is sure to be a hit.


