Even Microsoft is getting fed up with Internet Explorer 6′s stickiness. The browser, which has long overstayed its welcome, still commands around 10% (source) of the browser market share.

Microsoft Australia has launched a new campaign that likens Internet Explorer 6 to nine year old milk. In an attempt to convince reluctant users to make the switch, Microsoft harps on Internet Explorer 8′s enhanced security features.

With the latest stateoftheart security features, Internet Explorer 8 is designed to cope with today’s modern cyber crime. In fact, research studies prove it.

In a study by NSS Labs, Internet Explorer 8 caught socially engineered malware 85% of the time compared to Firefox 3′s 29%, Safari 4′s 29% and Chrome’s 17%1.

Of course, the NSS Labs Research quoted by Microsoft is most likely crap, since they are better known for clever manipulation than research. Nevertheless, Internet Explorer 8 is unarguably a much better option than Internet Explorer 6, which appears pre-historic when compared with modern day browsers.