Aptiquant, a Vancouver based Psychometric Consulting company, which specializes in helping organizations objectively assess applicants and employees, has released the results of its study in which it correlated the IQ (Intelligent Quotients) of users with the browser they were using. The results aren’t all that surprising.
On an average, Internet Explorer users were found to have the least IQ, while Opera users had the highest. Camino users and Internet Explorer users with Chrome Frame plugin were also found to have higher than average IQ. The results are pretty much what you would expect. The dominance of Internet Explorer has long been attributed to its bundling with Windows. A sizeable portion of users tend to just use what Windows ships with instead of looking for alternatives. Heck, many people don’t even know what is a web browser. On the other hand Opera, which has remained the niche browser, is often dubbed as the browser for geeks and power users.
In order to collect the data Aptiquant relied on the Wechsler Adult Intelligence Scale (IV) test, which is available on its website. The gender, geographic location, and browser of netizens taking the test were recorded along with their test results. The scores of more than 101,326 individuals were analyzed.
Aptiquant also compared their recent dataset with the data they had collected in 2006. The older dataset paints a significantly different picture. The mean IQ of Opera users drops significantly, and Internet Explorer (6 and 7) gets a significant boost. Clearly, over the last five years, Internet Explorer has lost its share of intelligent users, as power users have migrated elsewhere.
Aptiquant also divided the users into IQ groups based on their percentile ranks. Once again, Internet Explorer users dominated the lower percentile groups, while Firefox, Opera, Chrome and Safari users dominated the higher percentile groups.
Aptiquant’s study reinforces that stereotype that Internet Explorer is a dumb user’s browser. It also demonstrates that Microsoft has simply not been able to stay abreast with its competitors. Even though Internet Explorer 7 and 8 users have a higher IQ score than Internet Explorer 6 users, Microsoft has failed to stop the flow of power users to third-party alternatives. Internet Explorer still has a healthy market share. However, masses often follow the early adopters and power users. Microsoft will need to come up with something pretty brilliant if it hopes to reverse Internet Explorer’s fortunes.
Hat tip: @Opera